Digital Marketing Specialist

We are a scientific and laboratory instruments manufacturing company, based in Kolkata since 1998. As we continue to grow and expand, we’re looking for a passionate and skilled Digital Marketing Specialist to join our team. The ideal candidate will be an expert in building our online presence, developing content strategies, and executing digital campaigns across multiple platforms.

Responsibilities:

• SEO Strategy: Develop and implement SEO strategies to increase organic search visibility and rankings across various platforms (Google, YouTube, etc.).
• Content Creation: Design and create engaging content for platforms such as Facebook, Instagram, LinkedIn, and YouTube. This includes product posts, blog articles, and multimedia content.
• Social Media Strategy: Create and execute strategic content plans for Facebook, Instagram, LinkedIn, and other platforms to increase engagement, followers, and brand awareness.
• Ad Campaigns: Run paid social media ads across various platforms (Facebook, Instagram, LinkedIn) as needed to drive traffic, increase sales, or promote events.
• Website Management: Regularly update and maintain the company website, ensuring new products and content are added and optimized. Assist with minor website development as needed (e.g., product pages, landing pages).
• Analytics & Reporting: Monitor, analyze, and report on the performance of all digital marketing efforts (SEO, ads, social media). Adjust strategies based on key metrics and insights.
• Brand Consistency: Ensure all digital content aligns with our brand voice and values. Maintain a consistent presence across all platforms.

Requirements:

• Experience: Proven experience in digital marketing, specifically in SEO, content creation, social media strategy, and running paid ads.
• Technical Skills: Proficiency in website management and basic development (e.g., WordPress, Shopify, HTML/CSS). Ability to make product updates, add new content, and optimize pages for better user experience.
• Social Media Expertise: Deep understanding of how to develop and implement successful campaigns on Facebook, Instagram, LinkedIn, and YouTube.
• Analytical Mindset: Comfortable using analytics tools like Google Analytics, Facebook Insights, and other reporting tools to assess and optimize campaigns.
• Creativity: Strong creative skills for designing eye-catching visuals, writing engaging posts, and producing video content.
• SEO Knowledge: Solid understanding of SEO principles, keyword research, and best practices for on-page and off-page optimization.
• Advertising: Familiarity with running and optimizing paid ads (Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager).
• Communication Skills: Strong written and verbal communication skills. Ability to craft compelling copy that resonates with the target audience.

This is a part - time position, with flexible working hours - 3 hours per day, twice a week. Minimum 1 year experience is required working with various brands or equivalent projects are required.

Job Types: Part-time, Freelance
Contract length: 6 months

Pay: ₹5,000.00 - ₹8,000.00 per month

Expected hours: 6 per week

Benefits:

• Flexible schedule

Work Location: In person