Digital Marketing Specialist

At Deft Innovations, we’re a forward-thinking digital marketing agency dedicated to creating impactful online experiences. Specializing in social media, SEO, and performance-driven campaigns, we help brands build authentic connections and achieve explosive growth. Discover our work at www.deftinnovations.in.

Join us to lead cutting-edge social media strategies that turn followers into loyal customers!

We’re seeking a Social Media Marketing Expert to spearhead our clients’ and internal social media efforts. You’ll design and execute platform-specific strategies, create viral-worthy content, and foster engaged communities. If you live and breathe Instagram, LinkedIn, TikTok, and emerging platforms, this role is for you!

Ideal for: A creative storyteller with a knack for trends, analytics, and turning brands into social media powerhouses.

1. Social Media Strategy & Execution

• Develop platform-specific strategies (Instagram, LinkedIn, TikTok, YouTube, etc.) to boost brand awareness, engagement, and conversions.
• Create and schedule high-impact content (reels, carousels, stories, live sessions) tailored to audience behaviour and trends.
• Manage paid social campaigns (Meta Ads, LinkedIn Ads, TikTok Ads) to drive targeted traffic and ROI.
• Build and nurture online communities through proactive engagement (comments, DMs, partnerships).

1. Content Creation & Brand Storytelling

• Collaborate with designers and videographers to produce visually stunning, on-brand content.
• Write compelling captions, scripts, and hashtags that align with brand voice and platform algorithms.
• Experiment with trending formats (e.g., memes, UGC, influencer collaborations).

1. Analytics & Optimization

• Track KPIs (engagement rate, CTR, follower growth) using Meta Business Suite, Hootsuite, or Sprout Social.
• Report on campaign performance and adjust strategies based on data insights.
• Conduct competitor analysis to identify gaps and opportunities.

1. Trendspotting & Innovation

• Stay ahead of platform updates, algorithm changes, and viral trends.
• Test new features (e.g., Instagram Threads, TikTok Shop) and AI tools for content creation.

1. Collaboration

• Partner with SEO, email, and creative teams to ensure cohesive cross-channel campaigns.
• Work with clients (if applicable) to align social strategies with their business goals.

• Must-Have:
• 2+ years of hands-on social media marketing experience (agency or in-house).
• Proven success in growing organic followers, engagement, and sales via social platforms.
• Expertise in paid social advertising (Meta Ads Manager, TikTok Ads, Google ad Campaign Manager).
• Analytical mindset to interpret metrics and optimize campaigns.
• Nice-to-Have:
• Experience with influencer marketing or community management.
• Certifications: Meta Blueprint, TikTok Academy, HubSpot Social Media.
• Basic video editing or graphic design skills.

• Lead social media strategies for diverse, exciting brands.
• Competitive salary + performance bonuses.
• Regular workshops on emerging trends (e.g., AI in social media).