Digital Marketing Specialist

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We are seeking a qualified Digital Marketing Specialist to lead the development of effective, long-term digital marketing strategies for our company. The ideal candidate should possess extensive marketing experience and a strong passion for digital technologies. You will collaborate closely with various teams to ensure consistency across all digital marketing channels and provide innovative ideas to enhance and maintain a robust online presence for the company and its clients.

Key Responsibilities:

• Social Media Management: You will be responsible for day-to-day tasks associated with digital marketing, branding, and marketing activities. This role requires a candidate to have exceptional communication skills, knowledge of social media marketing, and web analytics. Should be able to make flyers on Canva or Photoshop.
• Google Ads Management: Design, optimize, and oversee Google Ads campaigns aimed at boosting brand visibility, driving traffic, and generating high-quality leads. Regularly monitor and analyze campaign performance, making data-driven adjustments to achieve optimal outcomes.
• Paid Advertising: Create and implement paid advertising campaigns across multiple platforms, including social media and display networks. Employ additional strategies to enhance campaign effectiveness and return on investment (ROI).
• Campaign Management: Demonstrated experience in managing campaigns on platforms such as Google, Meta, Youtube.
• Analytics and Reporting: Conduct regular analyses and reporting on the performance of digital marketing campaigns using Google Analytics. Provide actionable insights and recommendations for ongoing improvement.
• Lead Generation: Generate high-quality leads through digital marketing initiatives. Implement lead generation strategies and monitor lead conversion rates.
• Budget Management: Effectively manage the digital marketing budget, allocating resources to campaigns that yield the best results.
• Other Office Duties if required

Requirements:

• Please attach CV with Photo, samples of previous work in a single PDF file.
• Bachelor's degree in marketing, business, or a related field.
• Min 2 plus yrs Experience in Campaign Management
• Experience editing flyers, Graphics on Canva or Photoshop.
• Minimum 2+ years of experience in digital marketing, with a strong focus on Google Ads, paid advertising on multiple platforms.
• Experience using Wordpress Websites and making required edits.
• Proficiency in using Google Ads, Google Analytics, and other digital marketing tools.
• A track record of successful digital marketing campaigns with measurable results.
• Excellent analytical and data-driven decision-making skills.
• Strong written and verbal communication skills in English, Malayalam is a must .

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 2 years (Required)
• Campaign Management: 2 years (Required)

Language:

• English (Required)
• Malayalam (Required)

Work Location: In person