Digital Marketing Specialist

Job Description

Job Title: Digital Marketing Specialist Location: Srinagar, Kashmir Job Type: Full-Time Experience Level: Mid-Level (2–5 years preferred) Job Summary: We are seeking an experienced and creative Digital Marketing Specialist to manage and grow the digital presence of our multiple brands , support brand building initiatives , execute effective GTM strategies , and assist in customer account engagement . A strong background in Search Engine Optimization (SEO) is essential for this role, along with performance marketing, content creation, and campaign management across channels. Key Responsibilities: Multi-Brand Digital Strategy & Execution Plan and manage integrated digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, and others. Ensure each brand maintains a consistent and compelling online presence aligned with business objectives. Brand Building & Content Strategy Develop and implement content strategies tailored to each brand’s identity and target audience. Work closely with internal teams to create engaging, on-brand content (visual and written) for digital channels. SEO Strategy & Implementation Perform keyword research, on-page optimization, and technical SEO audits to improve organic visibility. Monitor and improve website traffic, search rankings, and domain authority for multiple brand websites. Collaborate with web developers to implement SEO best practices across sites. Go-To-Market (GTM) Planning Assist in crafting and executing digital marketing plans for product launches, including competitive analysis, digital rollout, and promotional strategy. Build awareness and lead generation campaigns aligned with launch goals. Analytics, Reporting & Optimization Monitor campaign performance across channels, using tools like Google Analytics, Search Console, and Meta Insights. Provide insights, reporting, and recommendations for optimization based on data analysis. Customer Account Support Act as a digital liaison for key customer accounts by assisting with marketing materials, digital queries, and co-branded campaigns. Ensure high levels of satisfaction through timely communication and proactive support. Requirements: Bachelor’s degree in Marketing, Communications, Business, or a related field. 2–5 years of hands-on experience in digital marketing, including SEO strategy and implementation. Proficiency in tools such as Google Analytics, Google Ads, Meta Business Suite, Search Console, and SEO platforms like SEMrush, Ahrefs, or Moz. Strong understanding of performance marketing, PPC, email marketing, and social media strategy. Excellent written and verbal communication skills. Ability to manage multiple brands and projects simultaneously. Creative thinker with a results-driven mindset. What We Offer: A dynamic role with diverse brand exposure Opportunity to lead and shape digital marketing strategies Competitive salary with performance-based growth A collaborative work environment in the beautiful city of Srinagar, Kashmir Flexibility, learning opportunities, and a chance to make a real impact Show more Show less