Digital Marketing Specialist

Job Title: Digital Marketing Manager (Performance & Product Marketing)

Location: Badarpur Border, New Delhi

Company: Bridgeway Power

Salary Budget: ₹5 – 7 LPA

📅 Working Days: 6 days a week

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About Bridgeway Power

Bridgeway Power is one of India’s fastest-growing solar EPC companies, delivering high-quality rooftop solar solutions with speed, transparency, and operational excellence. We don’t just install solar systems — we manage the entire customer journey. Your work here will directly shape how thousands of Indian homes and businesses adopt solar energy.

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Role Overview

We’re seeking a Performance-Driven Marketing Manager to take ownership of product-oriented marketing campaigns. This role is not just about creating content — it’s about driving measurable results, optimizing product positioning, and ensuring every campaign converts leads into site visits and installations.

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Key Responsibilities

Performance Marketing

Launch and manage digital ad campaigns (Facebook, Instagram, Google).

Continuously test creatives, audience segments, messaging, and timing to maximize ROI.

Product-Oriented Campaigns

Craft campaigns focused on solar products and solutions.

Highlight product features, USPs, and customer benefits to drive trust and adoption.

Lead Nurturing & Funnel Building

Build WhatsApp automation flows (Interakt, WATI, etc.) for instant lead engagement.

Integrate and track leads via CRM systems (Zoho, LeadSquared, HubSpot).

Monitor lead-to-site-visit conversions with sales teams.

Ad Copy & Messaging

Write sharp, bilingual (Hindi + English) ad copy tailored for target markets.

Create simple, sales-driven messaging that emphasizes product benefits.

Analytics & Optimization

Track and report performance metrics (CPL, conversion %, ROI, etc.).

Optimize campaigns proactively to achieve cost-effective customer acquisition.

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You’re a Great Fit If You

Have 4–8 years of hands-on campaign management experience (paid ads, not just posts).

Understand product positioning and can communicate customer value clearly.

Have experience with WhatsApp automation tools and CRM platforms.

Can write compelling ad copy in Hindi and English.

Think in funnels (ad → lead → visit → install).

Work with an ownership mindset — tracking, fixing, and relaunching without follow-ups.

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Bonus Points If You Have

Prior experience in solar, EV, real estate, or home services marketing.

Experience running Tier 2/3 city campaigns with proven CPL efficiency.

Hands-on creative skills (Canva, reels, basic video editing).

Experience managing junior marketers or freelancers.

• Renewable Energy Semiconductor Manufacturing

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