Digital Marketing Specialist

We are hiring a Digital Marketing Executive to plan, execute, and optimize multi-channel digital marketing campaigns to improve online visibility, generate quality leads, and build brand presence. The role requires hands-on experience in paid ads, content creation, social media management, and coordination with internal teams to drive marketing objectives.

Key Roles & Responsibilities

1. Digital Campaign Management

• Plan, execute, and monitor digital ads across Google, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
• Optimise campaigns to increase ROI and ensure better lead conversion.
• Track campaign performance, prepare weekly/monthly reports, and recommend improvements.

2. Website & SEO Management

• Manage website content updates and basic website maintenance in coordination with developers.
• Promote website through SEO activities including backlink creation, keyword optimization, search engine submissions, and blog posting.
• Track traffic, keyword ranking, bounce rate, and other analytics using tools like Google Analytics/Search Console.

3. Social Media Marketing

• Create, plan, and schedule social media content including posts, reels, stories, banners, and promotional graphics.
• Maintain brand consistency and engagement across Facebook, Instagram, YouTube, and other social channels.
• Research trending topics and competitor campaigns to enhance content strategy.

4. Content Creation

• Develop engaging content for blogs, website pages, email campaigns, and advertising creatives.
• Write compelling ad copies, captions, and performance-driven content for lead generation.

5. Creative Designing & Video Editing

• Design marketing creatives using Canva/Photoshop/CorelDraw or similar tools.
• Support basic video editing and asset creation for promotional activities.

6. Lead Generation & Marketing Automation

• Run Google Ads, Meta Ads, and other paid campaigns to generate quality leads.
• Manage campaigns like email marketing, WhatsApp marketing, telecalling marketing, and audience segmentation.
• Coordinate with the sales team to ensure proper lead follow-ups and conversions.

7. Google Business Profile Management

• Manage Google Business Profile including posting updates, photos, offers, reviews, and customer engagement.

Required Qualification

• Graduation in any stream (Marketing/Business preferred but not mandatory)

Experience

• 1–2 years of relevant experience in Digital Marketing
• Freshers with knowledge of digital tools and practical project experience are also eligible

Technical Skills Required

• Digital Ad Platforms: Google Ads, Meta Ads
• Analytics: Google Analytics, Search Console, Basic reporting
• Tools: Canva, Photoshop, CorelDraw (any one or multiple)
• Content writing skills for blogs, emailers, and social media
• Basic video editing knowledge
• SEO fundamentals and keyword research ability