Digital Marketing Specialist (3 - 5yrs exp)

Job Overview: We are seeking an experienced and dynamic Digital Marketing Specialist with expertise in the travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. The ideal candidate will play a key role in developing and executing online marketing strategies, optimizing brand visibility, and driving customer engagement. The specialist will be responsible for creating and managing campaigns that cater to a global audience, leveraging digital tools and platforms to drive sales and brand awareness in the competitive travel and MICE sector.

Key Responsibilities:

• Digital Marketing Strategy:
• Develop and implement comprehensive digital marketing strategies tailored to the travel and MICE industry.
• Work closely with the marketing team to create targeted campaigns that drive customer engagement and conversions.
• Identify new digital marketing opportunities and trends within the travel and events sectors to stay ahead of the competition.
• Content Creation & Management:
• Create and manage engaging content across various digital channels (social media, blogs, website, email newsletters, etc.).
• Develop content specific to the travel and MICE industry, including destination highlights, event planning insights, travel tips, and case studies.
• Coordinate with designers, writers, and other stakeholders to ensure content is aligned with the brand's messaging and goals.
• SEO & SEM Optimization:
• Conduct keyword research and optimize website and content for SEO to increase organic traffic.
• Manage paid search campaigns (Google Ads, Bing Ads) to drive targeted traffic to websites.
• Continuously analyze performance metrics, adjust campaigns, and implement best practices to maximize ROI.
• Social Media Marketing:
• We are looking for someone who is specialized in Google ads.
• Develop and execute social media strategies for platforms such as Facebook, Instagram, LinkedIn, and Twitter, with a focus on the travel and MICE audience.
• Create and schedule posts, manage social media accounts, and monitor engagement and interactions.
• Track and report on social media performance, adjusting strategies to improve reach and engagement.
• Email Marketing Campaigns:
• Design and implement email marketing campaigns targeting specific customer segments (e.g., corporate clients, event planners, travelers).
• Analyze campaign performance, track open rates, click-through rates, and conversions to refine future campaigns.
• Build and maintain email lists and segment audiences based on behavior and demographics.
• Website & Analytics Management:
• Oversee the management of the company website to ensure it is up-to-date and aligned with digital marketing efforts.
• Utilize Google Analytics and other tools to monitor website performance, track user behavior, and provide actionable insights for continuous improvement.
• Reporting & Performance Analysis:
• Prepare regular reports on digital marketing campaign performance, tracking KPIs such as traffic, leads, conversions, and ROI.
• Provide actionable insights and recommendations for improving digital marketing performance in the travel and MICE space.
• Collaboration & Industry Partnerships:
• Collaborate with industry influencers, media partners, and other stakeholders to enhance online visibility.
• Attend relevant industry events and conferences to network and stay informed about trends in the travel and MICE sector.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing, specifically within the travel and MICE industry.
• Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms.
• Familiarity with the latest trends in the travel and MICE industry.
• Ability to analyze data and make data-driven decisions.
• Strong written and verbal communication skills.
• Detail-oriented with excellent organizational skills.
• Creative thinking and ability to adapt to a fast-paced environment.

Preferred Skills:

• Knowledge of website design and management, including WordPress or similar platforms.
• Experience with influencer partnerships or working with industry-specific platforms.

Work Environment:

• Full-time position and onsite work only.
• Opportunities for travel to attend industry events and conferences.

If you are a digital marketing expert with a passion for travel and events, and you thrive in a fast-paced, innovative environment, we would love to hear from you!

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Ability to commute/relocate:

• Indiranagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 2 years (Required)

Work Location: In person