Digital Marketing & Performance Specialist

Job Title: Digital Marketing & Performance Specialist
Location: Peelamedu, Coimbatore
Experience: 3–5 years
Employment Type: Full-time
Pay: ₹40,000 – ₹45,000 per month
Date Posted: October 15, 2025
Work Mode: On-site

About the Role

Sakar IAS Academy is seeking an experienced and result-oriented Digital Marketing & Performance Specialist to drive the digital presence and lead generation strategies for our group of three companies in Coimbatore. The ideal candidate will have a strong background in Performance Marketing, SEO, and Social Media Marketing (SMM), with a focus on measurable growth, campaign optimization, and digital brand consistency.

Key Responsibilities

• Plan, execute, and optimize paid ad campaigns across Google, Meta (Facebook/Instagram), YouTube, and LinkedIn.
• Develop and implement effective SEO strategies (on-page, off-page, and technical) to improve search visibility and organic reach.
• Manage social media platforms — content scheduling, engagement, and campaign performance tracking.
• Monitor key digital metrics, analyze performance data, and prepare insightful reports for management.
• Conduct audience, keyword, and competitor research to refine targeting and campaign efficiency.
• Create and optimize ad copies, creatives, and landing pages for higher conversion rates.
• Manage remarketing and lead-nurturing campaigns to enhance engagement and retention.
• Collaborate with design, content, and operations teams to ensure brand consistency across all channels.
• Oversee and align digital strategies for all three group brands under a unified marketing plan.

Requirements

• 1–5 years of proven experience in Performance Marketing, SEO, and SMM.
• Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Search Console.
• Strong command of SEO tools such as Ahrefs, SEMrush, or similar platforms.
• Experience in social media audience growth and engagement analytics.
• Excellent analytical thinking, organizational, and multitasking skills.
• Strong communication and team collaboration abilities.

Preferred Skills

• Certifications in Google Ads, SEO, or Social Media Marketing.
• Prior experience in the education or training industry.
• Knowledge of CRM and marketing automation tools like Zoho, HubSpot, or Meriito.

Why Join Us

• Take charge of digital marketing for three reputed Coimbatore-based brands.
• Exposure to both strategic marketing planning and creative execution.
• Attractive salary with performance-based incentives.
• Supportive, growth-driven, and collaborative work culture.

Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month