Digital Marketing & Performance Specialist

Vrozart

0 years

1 - 4 Lacs

mohali

Posted:1 month ago| Platform: GlassDoor logo

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Skills Required

marketing targeting testing analyze ads design efficiency reports video analytics tracking seo communication reporting

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, execute, and optimize paid campaigns across Meta (Facebook, Instagram) and Google Ads platforms.
Set up Lead Generation, Conversion, and Remarketing campaigns.
Conduct keyword research, audience targeting, and A/B testing to improve ROI.
Track and analyze campaign performance using Google Analytics, Meta Ads Manager, and Google Ads dashboard.
Create ad copies, visuals (coordinate with design/creative teams), and landing pages aligned with marketing goals.
Manage campaign budgets and ensure cost efficiency (CPC, CPA, ROAS).
Prepare weekly/monthly performance reports and insights for management.
Stay updated on latest trends in PPC, ad policies, and digital performance tools.

Required Skills:

Proficiency in Meta Ads Manager & Google Ads (Search, Display, Video, and Performance Max).
Experience in Lead Generation campaigns (B2B or B2C).
Strong analytical skills with hands-on experience in Google Analytics (GA4).
Understanding of conversion tracking, UTM parameters, and funnel analysis.
Knowledge of SEO basics and email marketing is a plus.
Good communication and reporting skills.

Job Type: Full-time

Pay: ₹10,746.64 - ₹41,042.71 per month

Work Location: In person

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