Digital Marketing & Performance Specialist

Job Title: Digital Marketing & Performance Specialist

Location: Rajkot, Gujarat

Company: Professional Soft-Tech – IT Services & Solutions

Job Overview:

We’re hiring a versatile Digital Marketing Specialist who can drive lead generation through paid campaigns while also managing SEO, content creation, and basic graphic design. This role is ideal for someone who thrives in a fast-paced IT services environment and enjoys owning the full digital funnel—from strategy to execution.

Key Responsibilities:

Performance Marketing:

• Plan and execute paid campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Optimize ad spend for maximum ROI and lead quality.
• Monitor KPIs like CTR, CPL, ROAS, and conversion rates.

Content & SEO:

• Write engaging website content, blogs, and ad copy aligned with SEO best practices.
• Conduct keyword research and implement on-page/off-page SEO strategies.
• Collaborate with developers to improve site structure and technical SEO.

Graphic Design:

• Create basic visual assets for ads, social media, and landing pages using tools like Canva, Figma, or Adobe XD.
• Ensure brand consistency across all creatives.

Analytics & Reporting:

• Use Google Analytics, Search Console, and Meta Insights to track performance.
• Prepare monthly reports with actionable insights.

Required Skills & Qualifications:

• 2–4 years of experience in digital marketing, preferably in IT or B2B services.
• Hands-on experience with Google Ads, Meta Ads Manager, and SEO tools (Ahrefs, SEMrush, etc.).
• Strong writing skills with a knack for persuasive and SEO-friendly content.
• Basic graphic design skills (Canva, Adobe Photoshop, Illustrator, or Figma).
• Analytical mindset with proficiency in Google Analytics and Excel.
• Ability to manage multiple campaigns independently.

What We Offer:

• Salary range: ₹20,000 – ₹45,000/month (based on experience).
• Performance-based bonuses and growth opportunities.
• Creative freedom and ownership of digital strategy.
• Supportive team culture and exposure to global clients.

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person