Digital Marketing Manager

Position Overview

We are seeking an experienced Digital Marketing Manager to lead global lead-generation efforts across APAC, Europe, USA and Australia. The priority is lead generation, including paid media, SEO, website management, email outreach, account-based marketing (ABM), and global brand awareness.

Key Responsibilities

Lead Generation & Paid Media

• Develop and execute global lead-gen strategy across regions (APAC, Europe, USA, Australia).
• Manage paid media campaigns using Google AdWords and other channels; optimize targeting, budget, creatives, ROI.
• Run large-scale cold-email outreach campaigns and implement ABM programmed targeting high-value accounts.
• Track funnel metrics (leads, qualified leads, cost per acquisition, conversion) and optimize globally.

SEO & Content Strategy

• Own SEO strategy: on-page, off-page, technical SEO; proven experience with tools like Ahrefs, SEMrush, Moz.
• Demonstrated success in improving domain score/rankings and familiarity with AI-driven ranking factors is a plus.
• Content generation across funnel stages — TOFU (Top-of-Funnel), BOFU (Bottom-of-Funnel) and everything in between. UKGI Insight+2
• Metricool+2
• Leverage evolving AEO & GEO trends in content strategy to support global markets.

Website & Performance Management

• Manage website: CMS updates, page creation/editing, UX, CRO fundamentals.
• Ensure website architecture supports SEO, conversions, global localization; work with developers/designers.
• Handle analytics via Google Analytics and implementation via Google Tag Manager to track performance and insights.

Brand Awareness & Global Coordination

• Drive brand-awareness campaigns across digital channels, ensuring consistent messaging and regional adaptation.
• Collaborate with content, design, product, sales teams and external agencies/freelancers globally.
• Stay current with digital marketing, paid-media and SEO innovations across regions.

Metrics, Budget & Collaboration

• Set, manage and optimize digital marketing budgets globally; establish SOPs for campaign setup, tracking and reporting.
• Build dashboards tracking key KPIs: lead volume, conversions, domain score improvement, ROAS etc.
• Mentor junior marketers or manage external agency relationships; align sales-marketing for ABM.

Required Qualifications & Skills

• 6-8 years in digital marketing, with focus on lead gen, paid media (Google AdWords etc.), SEO (on-page/off-page/technical), website management, global campaign experience.
• Proven experience with large-scale cold-email outreach and ABM execution.
• SEO tool stack experience and a track record of improving domain score/ranking; familiarity with AEO/GEO trends and AI ranking factors.
• Website management experience: CMS, landing-pages, UX/CRO, Google Analytics, Google Tag Manager.
• Excellent analytical skills: interpret data from paid media, organic, email, web; derive insights and take action.
• Strong project-management skills, ability to handle multiple geographies, campaigns and stakeholders.
• Excellent communication skills; ability to work cross-functionally and influence global teams.
• Bachelor’s degree in Marketing/Business/related field (or equivalent); certifications (Google Ads, Google Analytics, SEO tools, ABM platforms) preferred.
• Experience with global markets (APAC, Europe, USA, Australia) strongly preferred.