Digital Marketing Manager

Company Description

The Fashion Secrets is a renowned manufacturer and wholesaler specializing in Sarees, kurtis, and blouses. Combining traditional craftsmanship with modern design, the company is dedicated to delivering high-quality products that resonate with style and elegance. With a strong focus on meeting customer satisfaction, The Fashion Secrets has become a trusted name in the fashion industry. Our commitment to excellence and innovation sets us apart in the market.

Role Description

Digital Marketing Professional

• Manage and grow brand presence on

  Instagram, Facebook, YouTube & WhatsApp Business

• Plan and execute reels, posts, stories, shorts, and long-form video content

• Coordinate with design and content teams for creatives and captions

• Monitor engagement, reach, and follower growth

• Plan and execute

  Meta Ads (Facebook & Instagram)

  and

  Google Ads

• Optimize campaigns for lead generation, catalog promotion, and store visits

• Track ROAS, CPL, CTR, and campaign performance

• Manage ad budgets effectively

• Create

  viral captions, hashtags, and campaign ideas

  aligned with fashion trends
• Develop storytelling content for brand building (manufacturer story, factory, collections)
• Support influencer collaborations and campaign launches

• Generate B2B leads (retailers, distributors, resellers)
• Coordinate with sales team for lead handover and follow-ups
• Maintain and update leads in CRM / Excel / Google Sheets

• Assist in website updates, landing pages, and catalog uploads
• Basic knowledge of

  SEO, YouTube SEO, and listing optimization

• Track website traffic and conversions using analytics tools

• Prepare weekly and monthly performance reports
• Analyze campaign data and recommend improvements
• Track competitor activity and market trends

• Proven experience in

  Digital Marketing (Fashion / Retail preferred)

• Strong knowledge of Instagram, Facebook, YouTube & Meta Ads

• Basic understanding of Google Ads, SEO & Analytics

• Creative mindset with trend awareness in fashion

• Excellent communication and coordination skills

• Ability to work in a fast-paced, target-oriented environment

• Experience in

  Apparel / Garment / Fashion Industry

• Knowledge of e-commerce platforms (Myntra, Flipkart, Amazon, Ajio)

• Experience with CRM tools, WhatsApp marketing, influencer marketing

• Graphic or video editing knowledge is a plus

• Social media growth & engagement
• Lead generation quantity & quality
• Ad performance and ROI
• Brand visibility and content reach
• Conversion support to sales team