Digital Marketing Manager

0 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Company Description


The Fashion Secrets is a renowned manufacturer and wholesaler specializing in Sarees, kurtis, and blouses. Combining traditional craftsmanship with modern design, the company is dedicated to delivering high-quality products that resonate with style and elegance. With a strong focus on meeting customer satisfaction, The Fashion Secrets has become a trusted name in the fashion industry. Our commitment to excellence and innovation sets us apart in the market.

Role Description


Digital Marketing Professional

Key Responsibilities1. Social Media Marketing
  • Manage and grow brand presence on

    Instagram, Facebook, YouTube & WhatsApp Business

  • Plan and execute reels, posts, stories, shorts, and long-form video content

  • Coordinate with design and content teams for creatives and captions

  • Monitor engagement, reach, and follower growth

2. Performance Marketing (Paid Ads)
  • Plan and execute

    Meta Ads (Facebook & Instagram)

    and

    Google Ads

  • Optimize campaigns for lead generation, catalog promotion, and store visits

  • Track ROAS, CPL, CTR, and campaign performance

  • Manage ad budgets effectively

3. Content & Branding
  • Create

    viral captions, hashtags, and campaign ideas

    aligned with fashion trends
  • Develop storytelling content for brand building (manufacturer story, factory, collections)
  • Support influencer collaborations and campaign launches
4. Lead Generation & CRM Support
  • Generate B2B leads (retailers, distributors, resellers)
  • Coordinate with sales team for lead handover and follow-ups
  • Maintain and update leads in CRM / Excel / Google Sheets
5. Website, Marketplace & SEO Support
  • Assist in website updates, landing pages, and catalog uploads
  • Basic knowledge of

    SEO, YouTube SEO, and listing optimization

  • Track website traffic and conversions using analytics tools

6. Reporting & Analytics
  • Prepare weekly and monthly performance reports
  • Analyze campaign data and recommend improvements
  • Track competitor activity and market trends
Required Skills & Qualifications
  • Proven experience in

    Digital Marketing (Fashion / Retail preferred)

  • Strong knowledge of Instagram, Facebook, YouTube & Meta Ads

  • Basic understanding of Google Ads, SEO & Analytics

  • Creative mindset with trend awareness in fashion

  • Excellent communication and coordination skills

  • Ability to work in a fast-paced, target-oriented environment

Preferred Qualifications
  • Experience in

    Apparel / Garment / Fashion Industry

  • Knowledge of e-commerce platforms (Myntra, Flipkart, Amazon, Ajio)

  • Experience with CRM tools, WhatsApp marketing, influencer marketing

  • Graphic or video editing knowledge is a plus

Key Performance Indicators (KPIs)
  • Social media growth & engagement
  • Lead generation quantity & quality
  • Ad performance and ROI
  • Brand visibility and content reach
  • Conversion support to sales team

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