Digital Marketing Specialist

Company Description

The Fashion Secrets is a leading manufacturer and wholesaler of sarees, kurtis, and blouses, combining traditional craftsmanship with contemporary designs. Dedicated to delivering high standards of quality and style, the company strives to meet and exceed customer expectations. With a focus on elegance and innovation, The Fashion Secrets has earned a reputation for creating exceptional fashion pieces that cater to diverse tastes and preferences.

Role Description

We are seeking a talented and creative Digital Marketing Specialist for a full-time, on-site role based in Kolkata. The Digital Marketing Specialist will manage and optimize online marketing campaigns, analyze web performance through analytics tools, and develop strategies to enhance brand visibility. Daily tasks will include managing social media channels, creating digital content, and collaborating with cross-functional teams to drive customer engagement and achieve marketing objectives.

Qualifications

• Proficiency in Social Media Marketing and Online Marketing strategies
• Experience in Digital Marketing and Web Analytics
• Strong communication skills, both written and verbal
• Ability to analyze data to make informed decisions and optimize performance
• Creative thinking and problem-solving abilities
• Familiarity with fashion industry trends is a plus
• Bachelor’s degree in Marketing, Communications, or a related field