Digital Marketing Specialist

About Innomatrics Technologies

Innomatrics Technologies is a creative and technology-driven company offering services in web development, mobile app development, and digital marketing. We work with growing brands and startups, focusing on performance, creativity, and data-driven marketing.

We are looking for a Digital Marketing Executive with 6 months to 1 year of hands-on experience who is eager to grow across multiple digital marketing channels and work on real projects with measurable impact.

Role Overview

The ideal candidate should have practical exposure to SEO, social media marketing, paid advertising, content marketing, email & WhatsApp marketing, and analytics & tracking. You will work closely with senior marketers and contribute directly to campaign execution and optimization.

Key Responsibilities

Digital Marketing & Campaign Execution

• Execute and optimize digital marketing campaigns across SEO, paid ads, social media, email, and WhatsApp.
• Support planning and implementation of performance marketing strategies.

Social Media Marketing

• Manage and grow company social media profiles (Instagram, Facebook, LinkedIn, Google Business).
• Create and publish posts, captions, creatives, reels, and stories.
• Monitor engagement, respond to comments/messages, and analyze insights.

Paid Ads (Performance Marketing)

• Set up, manage, and optimize Google Ads and Meta Ads campaigns.
• Work on audience targeting, ad creatives, A/B testing, and budget monitoring.
• Track KPIs such as CTR, CPC, CPL, conversions, and ROAS.

SEO & Content Marketing

• Perform keyword research and competitor analysis.
• Implement on-page SEO (meta tags, content optimization, internal linking).
• Assist with blog publishing, landing page updates, and content improvements.

Email & WhatsApp Marketing

• Execute email and WhatsApp marketing campaigns.
• Manage templates, content, scheduling, and basic automation.
• Track open rates, click-through rates, and conversions.

Analytics & Tracking (Critical Responsibility)

• Monitor performance using Google Analytics, Google Search Console, Meta Insights, and Ads dashboards.
• Assist in conversion tracking and event setup (forms, leads, traffic).
• Prepare weekly and monthly performance reports.
• Analyze data to identify trends, issues, and optimization opportunities.

Collaboration

• Work closely with designers, developers, and content teams.
• Support website updates using WordPress or CMS platforms.
• Stay updated with digital marketing trends and best practices.

Skills & Requirements

Required Skills

• 6 months to 1 year of experience in Digital Marketing or related role
• Working knowledge of:
• Social Media Marketing
• SEO fundamentals
• Google Ads & Meta Ads
• Content Marketing
• Hands-on experience with:
• Canva
• Google Analytics
• Meta Business Manager
• Understanding of digital marketing KPIs and metrics
• Good communication and teamwork skills

Nice-to-Have Skills

• WordPress or CMS experience
• Email marketing tools (Mailchimp, Sendinblue, etc.)
• Basic video editing (CapCut, Filmora, Premiere Pro)
• Experience with short-form content (Reels, Shorts, Ads)

Qualifications

• Any graduate (any discipline)
• Relevant work experience or internship preferred
• Certifications are a plus but not mandatory

Work Schedule & Job Details

• Working Days: Monday to Friday
• Working Hours: 9:30 AM – 6:30 PM
• Work Mode: On-site / Hybrid / Remote (as applicable)
• Weekly Off: Saturday & Sunday
• Probation Period: As per company policy

Growth & Career Path

• Performance-based increments and promotions
• Exposure to advanced performance marketing and analytics
• Opportunity to grow into Senior Digital Marketing Executive / Performance Marketer / SEO Specialist
• Long-term career growth with the organization

What We Offer

• Real project ownership and accountability
• Mentorship from experienced marketers and developers
• Learning-focused and collaborative work culture
• Opportunity to build expertise across digital marketing domains

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time

Work Location: In person