Digital Marketing Manager

Company Description:

Talknlock is a digital marketing company focused on redefining the digital landscape through innovative solutions that enhance brand presence and user engagement. Specializing in product management for websites and mobile apps, we create user-centric experiences that meet the dynamic needs of today's digital audience.

Role Description:

Digital Marketing Manager

Employment Details:

• Salary: Competitive, aligned with industry standards.
• Location: Vaishali Nagar, Jaipur (on-site).
• Work Hours: 10:00 AM to 6:00 PM, Monday to Saturday (6-day workweek).
• Benefits: Career advancement opportunities, and access to professional development resources.

Key Responsibilities of Digital Marketing Manager:

• Plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, and other performance channels.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Ads Manager, etc.
• Conduct A/B testing on creatives, ad copies, landing pages, and CTAs to improve campaign performance.
• Optimize campaigns based on key performance metrics like CPA, ROAS, CTR, and conversion rates.
• Collaborate with design and content teams to develop high-converting creatives and landing pages.
• Track and report campaign insights regularly to guide marketing strategy.
• Manage and allocate media budgets effectively across channels.
• Stay up-to-date with digital marketing trends, best practices, and platform updates.

Requirements:

• 1–3 years of hands-on experience in running performance marketing campaigns.
• Strong knowledge of Google Ads, Facebook Ads Manager, and other ad platforms.
• Experience with conversion tracking, pixel setup, and analytics tools (Google Analytics, GTM).
• Ability to work with numbers, strong analytical mindset, and detail orientation.
• Proficient in Excel, reporting dashboards, and performance analysis.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.