Digital Marketing Manager

Swiz Elevator is at the forefront of vertical mobility, specializing in a wide range of elevator solutions, from affordable home lifts to high-performance goods lifts and car elevators. Based in New Delhi, we are committed to delivering high-quality, safe, and reliable products tailored to our customers' needs, redefining convenience and accessibility in urban environments.

The Opportunity:

As our Digital Marketing Manager, you will be instrumental in shaping Swiz Elevator's digital footprint. You will lead the development and execution of comprehensive digital strategies, leveraging your expertise in website languages, social media, and various online channels to reach our target audience, generate leads, and enhance brand visibility. This is an exciting opportunity to make a significant impact in a growing industry.

Key Responsibilities:

* Digital Strategy Development & Execution:

* Develop, implement, and manage a holistic digital marketing strategy aligned with Swiz Elevator's business objectives.

* Oversee all aspects of our digital presence, including website, SEO/SEM, social media, email marketing, and online advertising.

* Identify new digital trends and technologies to ensure Swiz Elevator remains at the forefront of the industry's online marketing efforts.

* Website Management & Optimization:

* Manage and optimize the company website for performance, user experience (UX), and search engine visibility.

* Possess a strong understanding of website languages (HTML, CSS, JavaScript) to collaborate effectively with web developers, troubleshoot issues, and implement minor updates/optimizations directly if needed.

* Implement SEO best practices (keyword research, on-page optimization, technical SEO) to improve organic search rankings and drive traffic.

* Utilize web analytics tools (e.g., Google Analytics) to monitor website performance, analyze user behavior, and identify areas for improvement.

* Social Media Management & Engagement:

* Develop and execute engaging social media strategies across relevant platforms (e.g., LinkedIn, Facebook, Instagram), specifically tailored for a B2B audience in the industrial sector.

* Create compelling content (text, image, video) that resonates with our target audience, showcases our products, and highlights our expertise.

* Monitor social media trends, engage with our online community, and manage our online reputation.

* Analyze social media performance metrics to optimize content and campaign effectiveness.

* Content Marketing:

* Develop and manage a content calendar, coordinating with internal teams or external agencies for the creation of high-quality blog posts, articles, case studies, videos, and other digital assets.

* Ensure all content is optimized for SEO and aligned with brand messaging.

* Paid Advertising (PPC):

* Plan, execute, and optimize paid digital advertising campaigns (e.g., Google Ads, social media ads) to drive targeted traffic and generate leads.

* Manage campaign budgets, analyze performance, and report on ROI.

* Data Analysis & Reporting:

* Track, analyze, and report on key digital marketing KPIs (e.g., website traffic, conversion rates, lead generation, social media engagement).

* Provide actionable insights and recommendations to improve campaign performance and achieve business goals.

* Collaboration:

* Collaborate closely with sales, product development, and management teams to ensure integrated marketing efforts and consistent brand messaging.

Qualifications:

* Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

* Minimum of 4 years of progressive experience in digital marketing, with at least 2 years in a managerial role, preferably within a B2B or industrial sector.

* Proven expertise in website languages (HTML, CSS, JavaScript) for website optimization and basic troubleshooting.

* In-depth knowledge of social media platforms, best practices, and analytics tools, with demonstrated success in B2B social media marketing.

* Strong understanding of SEO, SEM, content marketing, email marketing, and paid advertising strategies.

* Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms, CRM systems).

* Excellent analytical skills with the ability to interpret data and generate actionable insights.

* Strong written and verbal communication skills, with a keen eye for compelling content.

* Highly creative, innovative, and results-oriented.

* Ability to manage multiple projects simultaneously and meet deadlines.

What Swiz Elevator Offers:

* A competitive salary and performance-based incentives.

* Opportunity to lead and innovate in the digital marketing space for a reputable elevator company.

* A collaborative and supportive work environment.

* Exposure to cutting-edge elevator technology and a diverse client base.

* Opportunities for professional development and growth.

* [Mention any other specific benefits, e.g., health insurance, provident fund, etc.]

Location: New Delhi, India

To Apply:

If you are a passionate Digital Marketing Manager with the skills and experience to drive Swiz Elevator's online success, we invite you to apply! Please submit your resume and a compelling cover letter detailing your relevant experience and how you can contribute to our team to [Email Address] with the subject line "Digital Marketing Manager Application - Swiz Elevator."

Swiz Elevator is an equal opportunity employer and is committed to creating a diverse and inclusive workplace.

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person