Digital Marketing Manager

Job Summary:

We are seeking an experienced and proactive Digital Marketing Manager to lead our digital initiatives while working closely with our Canada-based team. The ideal candidate will have deep expertise in end-to-end brand and media solutions, performance marketing, and digital strategy execution across various platforms. This role requires strong communication skills and the flexibility to work in the Canada shift to ensure seamless collaboration.

Key Responsibilities:

• Plan and execute integrated digital marketing strategies that align with brand goals and market needs.
• Develop and manage end-to-end brand and media solutions, including campaign ideation, media planning/buying, execution, and performance analysis.
• Lead and optimize SEO/SEM, Google Ads, Meta Ads, display, retargeting, and performance campaigns.
• Collaborate with content, design, and brand teams to create unified, cross-channel marketing assets.
• Partner closely with the Canadian marketing and business teams to align on local strategies and ensure brand consistency across regions.
• Use tools such as Google Analytics, GA4, Data Studio, and others to track and report KPIs, ROAS, and funnel performance.
• Manage content marketing initiatives such as blogs, email campaigns, and social media calendars.
• Coordinate with media agencies, partners, and third-party vendors as needed.
• Stay current with trends in digital marketing, media innovation, and regional (Canada) consumer behavior.
• Provide strategic recommendations based on performance insights and market opportunities.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in digital marketing with a strong background in media strategy and brand marketing.
• Demonstrated experience managing full-funnel digital campaigns across multiple platforms.
• Familiarity with Canadian digital media landscape, consumer insights, and regional marketing practices.
• Hands-on knowledge of platforms such as Google Ads, Meta Ads Manager, HubSpot, GA4, and other marketing tools.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.
• Must be able to work in Canada time zone and maintain real-time collaboration with the Canadian team.

Job Type: Full-time

Pay: Up to ₹50,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Evening shift
• Night shift
• Rotational shift

Work Location: In person