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Job description We are seeking an experienced and results-driven Digital Marketing Manager to lead our online marketing efforts and drive significant growth. In this pivotal role, you will be responsible for developing, implementing, and managing our comprehensive digital marketing strategy across various channels to enhance brand awareness, generate leads, and ultimately increase conversions. If you are a strategic thinker with a strong analytical mind, a passion for all things digital, and a proven track record of success in a fast-paced environment, we want to hear from you! Key Responsibilities: Develop and execute a robust digital marketing strategy aligned with business objectives, including SEO, SEM, social media, email marketing, content marketing, and display advertising. Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs (CPA, ROAS, CTR). Actively manage and improve our organic search presence through comprehensive SEO strategies (on-page, off-page, technical SEO). Oversee and enhance our social media presence across relevant platforms, driving engagement and brand loyalty. Develop and manage email marketing campaigns, from list segmentation to content creation and performance analysis. Collaborate with the content team to develop engaging and effective digital content (blog posts, articles, videos, infographics). Analyze digital marketing performance using tools like Google Analytics, providing regular reports and actionable insights. Identify new digital marketing trends and technologies, recommending innovative strategies to stay ahead of the curve. Manage the digital marketing budget effectively, ensuring optimal ROI. Lead and mentor a small team of digital marketing specialists (if applicable). Work closely with sales, product, and other internal teams to ensure integrated marketing efforts. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 4 years of progressive experience in digital marketing, with at least [3+] years in a managerial or lead role. Proven expertise in managing and optimizing Google Ads and social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.). Strong understanding of SEO best practices and demonstrable success in improving organic search rankings. Proficiency with marketing automation platforms and CRM software (e.g., HubSpot, Salesforce Marketing Cloud). Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Hands-on experience with Google Analytics and other web analytics tools. Strong project management skills with the ability to manage multiple campaigns simultaneously. Excellent written and verbal communication skills. Ability to thrive in a dynamic, fast-paced environment. Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms are a plus. Show more Show less
