Digital Marketing Manager

Job Title: Digital Marketing Manager

Company Name - Social Matters Pvt. Ltd.

Location:

Job Summary:

Digital Marketing Manager

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies to increase brand visibility, engagement, and conversions.
• Lead the planning and execution of campaigns across all digital channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Conduct

  in-depth audits of all digital marketing activities

  , identify performance gaps, and provide actionable insights.
• Monitor, analyze, and report on KPIs using tools such as Google Analytics, Search Console, Meta Business Suite, and other relevant platforms.
• Collaborate with internal teams (content, design, development) and external partners (agencies, vendors) to drive consistent brand messaging.
• Manage budgets for paid campaigns and ensure cost-effective ad spend.
• Stay updated with the latest trends, algorithm updates, tools, and best practices in digital marketing.
• Ensure all digital activities align with the overall marketing and business goals.
• Mentor and guide the digital marketing team, if applicable.

Required Skills & Qualifications:

• Bachelor’s/Master’s degree in Marketing, Digital Media, Communications, or related field.
• 2+ years of proven experience in digital marketing roles.
• Deep knowledge of all key digital marketing areas:

• SEO, SEM (Google Ads), Social Media (Organic & Paid), Email Marketing, Analytics, Content Marketing, Website Optimization.

• Experience in conducting digital audits and presenting performance insights.
• Strong analytical skills and data-driven thinking.
• Proficiency in tools like Google Analytics, Google Ads, Meta Ads, SEMrush, Ahrefs, HubSpot (or similar CRMs), Mailchimp, etc.
• Excellent communication, leadership, and project management skills.
• Prior agency experience or handling multiple brands is a plus

Compensation:

• As per industry standards and based on experience.