Digital Marketing Manager

Digital Marketing Manager – Job Description

Position Overview

We are seeking a dynamic and experienced Digital Marketing Manager to lead our company’s digital marketing initiatives, focusing on SEO, content creation, timely content posting, and social media management. The ideal candidate will be responsible for developing and executing strategies that enhance our online presence, drive engagement, and support business growth.

Key Responsibilities

• Plan, execute, and manage all digital marketing campaigns including SEO/SEM, email marketing, and social media.
• Develop and implement SEO strategies to improve organic search rankings and website visibility.
• Create, edit, and oversee high-quality content for the website, blog, social media, and email campaigns, ensuring brand consistency and timely posting.
• Manage and grow the company’s social media profiles (e.g., Facebook, Instagram, LinkedIn, Twitter), including content planning, posting, and engagement.
• Monitor, Analyze, and report on performance metrics for digital campaigns, using tools such as Google Analytics to optimize strategies and demonstrate ROI.
• Collaborate with internal teams and external partners (e.g., designers, writers, agencies) to ensure cohesive digital marketing efforts.
• Stay updated on the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
• Develop and maintain an editorial calendar for all digital channels to ensure consistent and strategic content delivery.
• Manage campaign budgets and allocate resources effectively.
• Identify and implement new growth strategies for digital channels and customer engagement.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, SEO, content writing, and social media management.
• Strong understanding of current digital marketing concepts, analytics, and best practices.
• Proficiency with SEO tools, Google Analytics, and content management systems (CMS).
• Excellent writing, editing, and communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical, creative, and problem-solving abilities.
• Up-to-date with the latest trends and technologies in digital marketing.

Preferred Attributes

• Leadership and team management experience.
• Experience with paid advertising (Google Ads, Facebook Ads) and influencer marketing.
• Knowledge of HTML, CSS, and JavaScript is a plus.
• Experience working with cross-functional teams and external vendors.

Example Objectives

• Increase organic website traffic and lead generation through effective SEO and content strategies.
• Enhance brand awareness and engagement across all digital platforms.
• Deliver measurable improvements in campaign performance and ROI.

Job Types: Full-time, Permanent

Pay: From ₹300,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person