Digital Marketing Manager

Company: Nuform Social Pvt. Ltd.

Location: Noida Sec-90, Uttar Pradesh

Experience Required: 4 to 8 Years

Reports To: CEO/Director

Role Overview

We are looking for a Digital Marketing Manager who brings both strategic insight and handson expertise across SEO, performance marketing, and client communication. You will play a key role in leading campaigns, managing client expectations, and driving performance across Google Ads, Meta, LinkedIn, and Twitter/X platforms while mentoring a dynamic team of marketers.

Key Responsibilities

✅ Client Strategy & Relationship Management

• Act as the primary point of contact for assigned client portfolios.
• Translate client goals into strategic, data-driven digital marketing plans.
• Conduct monthly/quarterly reviews, performance analysis, and strategy upgrades.
• Collaborate with internal teams to ensure timely and quality delivery.

✅ Performance Marketing (Paid Ads)

• Design, launch, and optimize paid media campaigns across:

o Google Ads (Search, Display, YouTube) o Meta Ads (Facebook & Instagram)
LinkedIn Ads (Sponsored Content, InMail, Lead Gen)

o Twitter Ads (Awareness, Engagement, and Website Clicks)

• Monitor and optimize for KPIs: CTR, CPC, CPL, ROAS, CAC, and conversions.
• Conduct A/B tests on creatives, copy, targeting, and bidding strategies.
• Use automation and audience segmentation to drive better efficiency.

✅ Advanced SEO Strategy

• Lead and execute SEO strategies (technical, on-page, off-page) for multi-industry clients.
• Conduct audits using tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
• Implement schema, core web vitals optimization, and content-driven ranking strategies.
• Track keyword positions, organic traffic, and conversion flow.

✅ Team Management & Execution Oversight

• Manage a team of SEO executives, media buyers, content writers, and designers.
• Conduct daily/weekly sprint meetings and task tracking.
• Review team outputs, provide feedback, and drive performance excellence.
• Upskill the team through regular training and knowledge sharing.

✅ Reporting & Analytics

• Build and manage custom client dashboards using Looker Studio or Google Analytics (GA4).
• Present campaign insights, ROI metrics, and improvement plans in review meetings.

Required Skills & Qualifications

• 4–8 years of digital marketing experience in a fast-paced agency or in-house team.
• Proficiency in Google Ads, Meta Ads, Twitter Ads, and LinkedIn Ads.
• Strong grasp of SEO fundamentals, keyword research, technical audits, and linkbuilding.
• Excellent communication and stakeholder management skills.
• Hands-on experience with:

o Tools: Google Ads Manager, Meta Business Suite, LinkedIn Campaign

Manager, Ahrefs, SEMrush, Google Analytics 4, Tag Manager, Looker Studio. o Tech & CRM (preferred): WordPress, HubSpot, Zoho, Canva, Trello/ClickUp.

Preferred Experience

• Prior agency experience is strongly preferred.
• Certifications in Google Ads, Meta Blueprint, or HubSpot are a plus.
• Familiarity with lead generation funnels, remarketing, and CRO.

Job Type: Full-time

Pay: ₹14,086.08 - ₹56,098.91 per month

Schedule:

• Day shift
• Monday to Friday

Work Location: In person