Digital Marketing Manager

1. Develop and Execute Digital Strategies

• • Plan, implement, and oversee digital marketing strategies aligned with overall business goals.

• • Identify target audiences and create campaigns to reach them effectively across channels.

2. Search Engine Optimization (SEO)

• • Improve website visibility through keyword optimization, link-building, and technical SEO.

• • Monitor search rankings and implement changes to improve organic traffic.

3. Search Engine Marketing (SEM) & Paid Ads

• • Plan and run PPC campaigns on Google Ads, Bing, and social platforms.

• • Monitor ad performance, adjust bids and creatives for better ROI.

4. Social Media Marketing

• • Develop content calendars and run campaigns across platforms like Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

• • Analyze engagement and growth metrics, and optimize accordingly.

5. Content Marketing

• • Supervise creation of high-quality content: blogs, videos, reels, infographics, newsletters.

• • Ensure content aligns with SEO, brand tone, and audience needs.

6. Email Marketing & Automation

• • Build and manage email marketing campaigns using tools like Mailchimp, ConvertKit, or HubSpot.

• • Segment audiences and create automated drip campaigns for nurturing leads.

7. Analytics and Reporting

• • Use tools like Google Analytics, Search Console, and ad dashboards to track and report KPIs.

• • Generate insights to improve campaign effectiveness.

8. Lead Generation & Conversion Optimization

• • Design and optimize landing pages and funnels for better lead capture and sales.

• • Implement A/B testing to improve click-through and conversion rates.

9. Team & Vendor Management

• • Coordinate with graphic designers, video editors, content writers, and freelancers.

• • Work with external agencies for ad buying, SEO, or influencer outreach (if required).

10. Stay Updated with Trends

• • Keep up with the latest trends, algorithm updates, and digital tools.

• • Implement new technologies and best practices to stay competitive.