1. Develop and Execute Digital Strategies • Plan, implement, and oversee digital marketing strategies aligned with overall business goals. • Identify target audiences and create campaigns to reach them effectively across channels. 2. Search Engine Optimization (SEO) • Improve website visibility through keyword optimization, link-building, and technical SEO. • Monitor search rankings and implement changes to improve organic traffic. 3. Search Engine Marketing (SEM) & Paid Ads • Plan and run PPC campaigns on Google Ads, Bing, and social platforms. • Monitor ad performance, adjust bids and creatives for better ROI. 4. Social Media Marketing • Develop content calendars and run campaigns across platforms like Facebook, Instagram, LinkedIn, X (Twitter), and YouTube. • Analyze engagement and growth metrics, and optimize accordingly. 5. Content Marketing • Supervise creation of high-quality content: blogs, videos, reels, infographics, newsletters. • Ensure content aligns with SEO, brand tone, and audience needs. 6. Email Marketing & Automation • Build and manage email marketing campaigns using tools like Mailchimp, ConvertKit, or HubSpot. • Segment audiences and create automated drip campaigns for nurturing leads. 7. Analytics and Reporting • Use tools like Google Analytics, Search Console, and ad dashboards to track and report KPIs. • Generate insights to improve campaign effectiveness. 8. Lead Generation & Conversion Optimization • Design and optimize landing pages and funnels for better lead capture and sales. • Implement A/B testing to improve click-through and conversion rates. 9. Team & Vendor Management • Coordinate with graphic designers, video editors, content writers, and freelancers. • Work with external agencies for ad buying, SEO, or influencer outreach (if required). 10. Stay Updated with Trends • Keep up with the latest trends, algorithm updates, and digital tools. • Implement new technologies and best practices to stay competitive.