House of Indya

Role Objective: Experienced digital marketer, with predominant experience in running ads on Meta ads,Facebook. Experience with Google is nice to have. Must have in-depth knowledge of optimising and running ads at scale (spends upto 1 Cr per month).Candidate will be expected to develop strategies, monitor and optimise campaign performance daily leading to quality conversions. Key Responsibilities • Perform daily account reviews of Meta ad account as well as other platforms • Improve Ad Quality Score, CTR Conversions. • Provide creative inputs based on based performing campaigns. • Provide creative copy suggestions and ad templates • Responsible for coordinating various online marketing initiatives running across various platforms. • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Candidature • 5+ years of experience in a similar role. • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools • Experience running ads in International Markets is a huge bonus. • Strong analytical skills, ability to distil insights & propose relevant recommendations. • Candidate should be creative and come up with innovative ideas to promote campaigns