Digital Marketing Manager

Role: Marketing Manager - Demand Generation & Digital Programs
Location: Kolkata
Experience: 4–6 years in B2B IT Services OR Saas OR Cloud
Education: Bachelor’s degree required; Master’s in Marketing or Digital preferred
Reporting to: Head of Marketing
Department: Marketing

�� Role Overview
We’re hiring a hands-on, metrics-driven Demand Generation Manager with deep B2B ITServices experience to drive pipeline through digital marketing, outbound campaigns,sales enablement, and campaign analytics. This role demands comfort with both executionand strategy and close collaboration with agencies, SDRs, and internal teams.

�� Key Responsibilities
 Run end-to-end digital demand generation campaigns across Google, LinkedIn, andemail. Work directly with performance marketing agencies or manage in-house executionwhere needed. Own campaign planning, landing pages, audience targeting, and reporting. Partner with Sales for email sequences, battle cards, objection handling, andoutreach kits. Oversee social media marketing calendar in collaboration with content and designteams. Track and optimize campaign performance, cost-per-lead metrics, and lead funnelefficiency.

�� Must-Have Skills & Experience
 4–6 years of experience in B2B digital marketing for IT Services, SaaS, or cloudtransformation firms. Hands-on experience or management oversight of digital agencies running paid andsocial campaigns. Strong understanding of marketing funnels, buyer journeys, and lead qualificationmetrics. Familiarity with tools like LinkedIn Campaign Manager, Google Ads, HubSpot,or Salesforce.

�� Preferred Qualifications
 Exposure to social media marketing and content marketing.

 Experience working with AWS GTM programs or co-funded campaigns.
 Basic understanding of SEO principles and website conversion best practices.

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹700,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Application Question(s):

• What is your Total Work Experience?
• Do you have experience in IT Sales or Cloud Sales?
• What is your Current CTC?
• What is your Expected CTC?
• What is your Notice Period?
• Do you have Digital Marketing experience? If yes, how many years?
• Do you have B2B sales experience? If yes, how many years?
• What is your Current location?

Work Location: In person