Digital Marketing Manager

Role Overview:

We are seeking a results-driven and innovative Performance Marketing professional to lead and scale our digital acquisition strategies. This role is integral to achieving our ambitious growth targets by executing high-impact campaigns tailored to the unique needs of the real estate tech sector. The ideal candidate combines analytical expertise, creative thinking, and a deep understanding of consumer behavior to optimize campaign performance across multiple channels.

Key Responsibilities:

Performance Marketing Strategy:

• Design and implement data-driven performance marketing strategies to drive customer acquisition and engagement.
• Plan, execute, and manage campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and emerging digital channels.
• Develop customized strategies for different customer segments, ensuring optimal budget allocation.

Campaign Execution & Optimization:

• Monitor campaign performance daily to meet and exceed KPIs, including ROI, CPL, and CAC.
• Execute A/B tests for creatives, landing pages, and ad placements to maximize effectiveness.
• Use advanced tools and techniques like programmatic advertising and retargeting to boost conversions.

Data Analysis & Insights:

• Analyze campaign data to identify trends, generate actionable insights, and inform strategy refinement.
• Create detailed performance reports for stakeholders, offering insights into channel performance and recommendations for improvement.
• Leverage analytics tools like Google Analytics, Data Studio, and CRM platforms for tracking and reporting.

Market and Audience Understanding:

• Stay updated on consumer behavior trends in the real estate sector to tailor campaigns effectively.
• Collaborate with product and sales teams to align marketing initiatives with business goals.

Innovation and Trends:

• Keep abreast of the latest developments in digital marketing, tools, and technologies.
• Experiment with new formats, channels, and strategies to drive competitive advantage.

Collaboration and Stakeholder Management:

• Work closely with creative teams to develop compelling ad content and visuals.
• Partner with external agencies to ensure seamless campaign execution and performance alignment.

Requirements:

Experience:

• 3-5 years of hands-on performance marketing experience, with at least 1 year in a real estate tech or similar industry.
• Proven success managing high-budget digital campaigns and driving measurable business results.

Technical Skills:

• Expertise in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.
• Proficiency with analytics platforms such as Google Analytics, Data Studio, and attribution tools.
• Strong understanding of digital acquisition funnels and customer journeys in real estate.

Behavioral Skills:

• Analytical mindset with a knack for turning complex data into actionable insights.
• Excellent communication and presentation skills to effectively share insights with stakeholders.
• High adaptability and problem-solving skills in a fast-paced environment.

Preferred:

Experience working with cross functional teams or external agencies to produce high-impact campaigns.