Marketing - Aggregator management

Job Description

Job Description: Nestaway is seeking an experienced and dynamic Marketing Manager with a proven track record in managing real estate aggregators and property listing platforms. The ideal candidate will have at least 3 years of experience in a similar role with expertise in lead generation, end-to-end platform management, and a strong focus on data-driven decision-making. If you have a passion for real estate marketing, a knack for BTL (Below the Line) marketing strategies, and possess excellent communication and analytical skills, we want to hear from you. Responsibilities: End-to-End Platform Management: ● Oversee and manage real estate aggregators and property listing platforms, ensuring effective utilization and optimization of these channels. ● Develop and maintain strong relationships with platform stakeholders. Lead Generation and Funnel Monitoring: ● Strategize and execute lead generation campaigns through platforms like Housing, 99 Acres, Olx, Facebook etc. ● Implement tracking mechanisms to monitor the entire lead funnel, from acquisition to conversion. ● Analyze data to optimize lead generation strategies and maximize ROI. BTL Marketing: ● Develop and implement Below the Line (BTL) marketing strategies to complement online efforts. ● Collaborate with cross-functional teams to integrate BTL activities seamlessly into the overall marketing plan. Communication Skills: ● Exhibit strong verbal and written communication skills. ● Collaborate with internal teams, external partners, and platform representatives to ensure effective communication. Problem-Solving and Data-Oriented Approach: ● Utilize data-reporting tools such as Excel, Google Sheets, etc., to create insightful reports on platform performance, lead generation, and campaign effectiveness. ● Proactively identify issues, analyze data, and implement effective solutions ● Present findings and recommendations to the leadership team. Ideal Candidate: ● 3-4 years of experience in a similar role ● Proven experience in managing real estate aggregators and property listing platforms. ● Demonstrated success in lead generation and conversion through online platforms. ● Exposure to Below the Line (BTL) marketing strategies. ● Excellent verbal and written communication skills. ● Proficient in data-reporting tools, including Excel, Google Sheets, etc. ● Strong analytical and problem-solving skills. Show more Show less