Digital Marketing Manager

We are looking for a highly motivated and creative digital marketing manager to join our team. In this role, you will be responsible for all lead generation, user engagement, and conversion activities. You will collaborate closely with the Branding Team to design and implement regional marketing strategies, with a particular focus on social media channels. Additionally, you will be tasked with analysing industry trends and making data-driven decisions to optimise our digital marketing efforts

Key Responsibilities:

• Lead Generation: Implement strategies to generate leads.
• User Engagement: Develop and execute plans to engage and retain our user base through creative and effective digital marketing initiatives.
• Conversion Optimisation: Work on improving conversion rates, ensuring that potential leads are effectively converted into customers.
• Marketing Strategy: Collaborate with the Branding Team to design and execute marketing strategies tailored to our target audience.
• Social Media Management: Manage and curate content on all social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Data-Driven Decisions: Analyse data and trends to make informed decisions for the continuous improvement of our digital marketing efforts.
• Industry Trends: Stay updated with the latest trends in digital marketing and ed-tech industries to maintain a competitive edge.

Desired Skills and Qualifications:

• Strong knowledge and understanding of various social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Familiarity with social media management tools and analytics platforms.
• Minimum 4-5 years of digital marketing experience.
• Exceptional skills in SEO (search engine optimisation), SMM (social media marketing), SEM (search engine marketing), and other digital marketing techniques.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience:

• Digital marketing: 4 years (Preferred)
• Social media marketing: 3 years (Preferred)

Work Location: In person