Digital Marketing Manager

1. Digital Strategy Development: Develop and implement comprehensive digital marketing strategies to achieve company objectives and targets. Identify key performance indicators (KPIs) and benchmarks to measure the success of digital marketing initiatives. 2. Online Advertising: Plan, execute, and optimize digital advertising campaigns across various channels, including pay-per-click (PPC), display advertising, social media advertising, and remarketing. Monitor campaign performance and adjust strategies as needed to maximize ROI. 3. Search Engine Optimization (SEO): Oversee SEO efforts to improve website visibility and rankings on search engine results pages (SERPs). Conduct keyword research, on-page optimization, and link-building activities to increase organic traffic and drive conversions. 4. Content Marketing: Develop and execute content marketing strategies to engage target audiences and drive brand awareness. Create high-quality, relevant content for blog posts, articles, infographics, videos, and other digital assets. 5. Social Media Management: Manage and grow our presence on social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. Develop content calendars, schedule posts, and engage with followers to foster community engagement and brand loyalty. 6. Email Marketing: Plan and execute email marketing campaigns to nurture leads and maintain customer relationships. Create compelling email content, design visually appealing templates, and analyze campaign performance metrics to optimize results. 7. Website Management: Oversee the maintenance and optimization of company websites to ensure a seamless user experience and improve conversion rates. Collaborate with web developers and designers to implement website updates and enhancements. 8.Analytics and Reporting: Monitor and analyze digital marketing performance metrics using tools such as Google Analytics, Google Ads, and social media analytics platforms. Prepare regular reports and presentations for senior management, highlighting key insights and recommendations for improvement. 9. Budget Management: Manage the digital marketing budget effectively, allocating resources strategically to maximize ROI and achieve business objectives. Job Type: Full-time Pay: ₹10,000.00 - ₹20,000.00 per month Benefits: Paid time off Schedule: Day shift Supplemental Pay: Yearly bonus Ability to commute/relocate: Jhotwara, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Experience: Digital marketing: 1 year (Required) Language: English (Preferred) Hindi (Preferred) Location: Jhotwara, Jaipur, Rajasthan (Preferred) Work Location: In person