Digital Marketing Manager

About Company:

KRESCENT IT LABS is a leading technology and outsourcing organization, offering a comprehensive range of IT and ITES services, innovative business strategies, and cutting-edge solutions. Specializing in world-class mobile app development, we are dedicated to delivering advanced technology and exceptional service to our clients.

At KRESCENT, our dynamic and collaborative work culture drives creativity and growth in every project. With a global footprint and extensive experience across multiple industries, we pride ourselves on delivering high-quality, cost-effective solutions. Our commitment is to provide seamless, consistent customer service, ensuring success in every market we serve.

For more information, visit www.kitlabs.us.

About the job:

We are seeking a skilled Digital Marketing Manager to lead our growth in the North American market. The role involves planning and executing marketing strategies to boost brand awareness, generate leads, and drive customer engagement for our mobile and web development services. The ideal candidate is a self-motivated team player with a strong ability to identify target audiences and implement both online and offline campaigns to expand our brand presence and attract new customers.

Responsibilities:

• Plan, execute, and manage multi-channel digital marketing campaigns (SEO, SEM, PPC, email, content, and social media).
• Develop and optimize website content to improve user experience and drive conversions.
• Identify and target key audiences to maximize campaign impact.
• Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, and HubSpot.
• Create engaging content including blogs, newsletters, case studies, and landing pages.
• Collaborate with the sales team to launch focused lead generation initiatives.
• Stay updated on the latest industry trends, tools, and best practices.

Requirements:

• A minimum of a Bachelor’s degree in Marketing, Communications, or a related discipline.
• A minimum 5 years of experience in digital marketing, preferably in IT or development services.
• Strong knowledge of SEO/SEM, Google Ads, PPC, and content marketing.
• Hands-on experience with analytics and marketing platforms.
• Excellent in communication, content writing, and decision-making.
• Prior experience working with the North American market is essential.

Preferred Skills:

• Experience with Zoho or HubSpot CRM.
• Basic understanding of mobile and web development.
• Proficiency in email marketing and automation tools

Job description BDM

Company Description

KITLABS is a leading technology and outsourcing organization, offering a comprehensive range of IT and ITES services, innovative business strategies, and cutting-edge solutions. Specializing in world-class mobile app development, we are dedicated to delivering advanced technology and exceptional service to our clients.

At KITLABS, our dynamic and collaborative work culture drives creativity and growth in every project. With a global footprint and extensive experience across multiple industries, we pride ourselves on delivering high-quality, cost-effective solutions. Our commitment is to provide seamless, consistent customer service, ensuring success in every market we serve.

For more information, visit www.kitlabs.us.

Job Overview:

We are looking for a motivated and experienced Business Development Manager for Direct IT Sales with a focus on Mobile App Development for the North American market. This is a full-time role that requires someone with hands-on experience in direct sales, particularly in mobile app services, and the ability to generate leads, manage client accounts, and achieve set sales targets.

The right candidate will have in-depth knowledge of the mobile tech industry and a solid track record in business development. If you have a passion for sales, excellent client handling skills, and a keen interest in the mobile domain, we would love to hear from you.

Key Responsibilities:

• Create and execute strategic sales plans aligned with business goals.
• Identify and explore new business opportunities in mobile app development.
• Build and nurture strong client relationships through timely communication and dedicated service.
• Coordinate with technical and marketing teams to deliver top-notch client experiences.
• Lead deal negotiations and closures, aiming for long-term business collaborations.
• Maintain accurate documentation of sales activities, client communications, and progress reports.

What We Offer:

• Skill development opportunities
• A collaborative and open work culture that values your input
• Flexible work options to support a healthy work-life balance

Required Qualifications:

• Bachelor’s or Master’s degree in Business Administration or related field
• 4-5 years of experience.
• Strong understanding of mobile app development technologies and workflow
• Proven expertise in new business development, lead generation, and account handling
• Previous experience in direct IT sales or business development
• Excellent verbal and written communication skills
• Strong negotiation and relationship-building skills
• Proven ability to meet and exceed sales targets
• Knowledge of current IT and mobile app industry trends

If you’re ready to take your career to the next level and be part of a growing tech company, apply now and join the KITLABS family.

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹80,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift
• Monday to Friday
• Morning shift
• Weekend availability

Supplemental Pay:

• Yearly bonus

Application Question(s):

• How would you approach reaching out to a larger number of potential prospects?
• What strategies would you use across different channels (email, social media, marketplaces, etc.) to effectively engage new leads?
• In your opinion, what are the most effective paid and organic marketing methods for generating leads in the IT services industry?
• How would you measure and track the performance of a marketing or outreach campaign?
• Can you describe the complete lifecycle of a customer acquisition campaign—from lead generation to conversion and retention?
• What tools, platforms, or resources would you need to perform your marketing responsibilities successfully?

Work Location: In person