Digital Marketing Manager

Job Description

Experience :2+ years Type :Full Time Location :Kochi Job Summary: We are seeking a highly skilled Digital Marketing Manager to lead and execute our online marketing strategies, drive brand awareness, and generate qualified leads across all digital channels. The ideal candidate will have hands-on experience in performance marketing, SEO, content strategy, branding, and social media management, with a strong grasp of analytics and campaign optimization. Key Responsibilities: Performance Marketing & Paid Advertising Plan, launch, and optimize ROI-driven ad campaigns across platforms (Facebook Ads Manager, Google Ads, Instagram, LinkedIn, YouTube). Implement strategies to improve conversion rates. Track KPIs using tools like Meta Business Suite, Google Analytics, and Google Tag Manager. Search Engine Optimization (SEO) Lead both on-page and off-page SEO strategies to improve organic rankings and drive traffic. Conduct keyword research using tools like SEMrush etc. Oversee backlink creation and ensure compliance with Google’s SEO guidelines. Analyze SEO performance and publish monthly reports with actionable insights. Branding & Brand Positioning Define and maintain brand voice and visual identity across channels. Conduct competitor analysis and market research to refine brand positioning. Lead content planning for blogs, social media, ads, emails, and landing pages. Social Media Management & Content Strategy Develop monthly social media calendars for platforms like Facebook, Instagram, LinkedIn, YouTube and X Plan, create, and schedule content (posts, reels, stories) using tools Use design tools like Canva, Adobe etc for quick-turn creatives and social visuals Oversee video editing, reels creation, and short-form video content ideation. Monitor engagement, handle community interactions, and evaluate performance metrics. Execute email campaigns as and when required. Guide the creation of high-impact content for blogs, ads, landing pages, and email campaigns. Website Management & CRO Coordinate website updates and improvements using WordPress, Webflow, or similar CMS platforms. Implement Conversion Rate Optimization (CRO) strategies for landing pages and lead forms. Monitor site performance, page speed, bounce rate, and UX using Google Analytics etc . Analytics, Budgeting & Reporting Build weekly/monthly dashboards to track campaign effectiveness using Meta Insights. Managing and adhering to the digital marketing budget. Interpret data and user behaviour trends to make data-driven decisions. Qualifications & Skills: 2+ years of proven experience in digital marketing roles. Hands-on experience with paid ad platforms, SEO tools, and content systems. Strong creative and analytical mindset.