Digital Marketing Manager

AVP – Digital Marketing

About Our Client:

Designation: AVP – Digital Marketing

Location: Spaze Itech Park, Sec-49, Gurgaon

Experience: 10-12 years

Qualification:

About the role:

Responsibilities:

• Grow digital marketing business.
• Lead and manage the entire digital marketing operations, ensuring timely and high-quality delivery of all client projects.
• Develop, implement, and oversee comprehensive digital marketing strategies aligned with client goals and business objectives.
• Drive measurable growth across key digital channels — SEO, AEO, GEO, Paid Media, Social Media, and Web Development.
• Oversee Performance Marketing campaigns (Google Ads, Meta, LinkedIn, etc.) to ensure maximum ROI.
• Lead the content, design, and technical teams to ensure cohesive campaign execution and brand consistency.
• Manage P&L responsibilities for the digital division — ensuring profitability, cost optimization, and resource utilization.
• Build, mentor, and develop a high-performing cross-functional team of digital marketing specialists.
• Track and analyze campaign performance, prepare reports, and present insights to leadership and clients.
• Stay abreast of emerging trends, tools, and technologies to drive innovation and efficiency.
• Collaborate with sales and business development teams to support client acquisition and retention strategies.

Competencies:

Communication:

• Effectively communicates with all associates, customers and handles sensitive information appropriately.
• (Listening, Verbal Fluency): Active listening style that achieves understanding and appreciation for others, and expressing oneself in a clear and well-articulated fashion appropriate to the audience.

Teamwork & Collaboration:

• Ability to work effectively with others to deliver results.

Interpersonal Skills:

• Helps others by addressing their work-related queries.
• Demonstrates empathy and understanding of others situations and opinions, building coworker’s trust.
• Proactively considers the impact of actions and decisions on others within the department.

Customer Orientation:

• Delivering, anticipating, and maintaining professionalism with customers.

Requirements:

• Bachelor’s Degree in Marketing, Computer Science or a related field (mandatory).
• Master’s Degree / MBA in Marketing or Digital Business (Preferred).
• Recognized certifications will be an added advantage:

o Google Ads / Meta Blueprint Certification

o HubSpot Inbound Marketing Certification

o Google Analytics Certification (GA4)

o SEMrush / Ahrefs / Moz SEO Certifications o Digital Marketing Executive Program (IIM / MICA / ISB – desirable).

About Hireginie: