Job
Description
Job Summary: We are looking for a skilled Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The candidate should have a strong grasp of current marketing tools, strategies, and the ability to lead integrated digital campaigns from concept to execution. Key Roles and Responsibilities:Strategy & Campaign Planning: Develop digital marketing strategies aligned with business goals. Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising. Performance Marketing: Manage and optimize PPC campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, etc.). Track conversion rates and improve the user journey to increase ROI. Content & Social Media Management: Oversee the content calendar and coordinate with the content/design team. Grow brand presence on platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter. Analyze engagement data and implement content strategies accordingly. SEO & Website Management: Improve website traffic through on-page and off-page SEO techniques. Collaborate with developers to optimize website UI/UX and mobile responsiveness. Email Marketing & Automation: Create and manage lead nurturing campaigns using tools like Mailchimp, HubSpot, or similar. Segment mailing lists and personalize email campaigns for better engagement. Analytics & Reporting: Monitor website, campaign, and traffic metrics using Google Analytics, Search Console, etc. Prepare detailed reports on campaign performance and present insights to management. Team & Vendor Coordination: Manage a small team of digital executives or freelancers. Coordinate with external vendors or agencies when required. Key Skills Required: In-depth knowledge of Google Ads, SEO, social media platforms, and analytics tools Strong creative and analytical thinking Excellent communication and leadership skills Hands-on experience with CRM and marketing automation tools Familiarity with WordPress, Canva, Adobe Suite (preferred) Educational Qualifications: Bachelor’s/Master’s degree in Marketing, Communications, or a related field Google Ads and Analytics Certifications (preferred) Job Type: Full-time Pay: ₹50,000.00 - ₹70,000.00 per month Benefits: Paid sick time Provident Fund Schedule: Morning shift Supplemental Pay: Yearly bonus Ability to commute/relocate: HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required) Experience: Real estate digital marketing: 5 years (Required) Work Location: In person
