Digital Marketing Manager

Job Summary:

We are looking for a skilled Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The candidate should have a strong grasp of current marketing tools, strategies, and the ability to lead integrated digital campaigns from concept to execution.

Key Roles and Responsibilities:Strategy & Campaign Planning:

• Develop digital marketing strategies aligned with business goals.
• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

Performance Marketing:

• Manage and optimize PPC campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, etc.).
• Track conversion rates and improve the user journey to increase ROI.

Content & Social Media Management:

• Oversee the content calendar and coordinate with the content/design team.
• Grow brand presence on platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter.
• Analyze engagement data and implement content strategies accordingly.

SEO & Website Management:

• Improve website traffic through on-page and off-page SEO techniques.
• Collaborate with developers to optimize website UI/UX and mobile responsiveness.

Email Marketing & Automation:

• Create and manage lead nurturing campaigns using tools like Mailchimp, HubSpot, or similar.
• Segment mailing lists and personalize email campaigns for better engagement.

Analytics & Reporting:

• Monitor website, campaign, and traffic metrics using Google Analytics, Search Console, etc.
• Prepare detailed reports on campaign performance and present insights to management.

Team & Vendor Coordination:

• Manage a small team of digital executives or freelancers.
• Coordinate with external vendors or agencies when required.

Key Skills Required:

• In-depth knowledge of Google Ads, SEO, social media platforms, and analytics tools
• Strong creative and analytical thinking
• Excellent communication and leadership skills
• Hands-on experience with CRM and marketing automation tools
• Familiarity with WordPress, Canva, Adobe Suite (preferred)

Educational Qualifications:

• Bachelor’s/Master’s degree in Marketing, Communications, or a related field
• Google Ads and Analytics Certifications (preferred)

Job Type: Full-time

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Schedule:

• Morning shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Real estate digital marketing: 5 years (Required)

Work Location: In person