Digital Marketing Manager

Job Title

Employment

Joining

Compensation

Job Location

Work Hours

Job Responsibilities:

• Plan, conceptualize, and develop spend road map, vision for spend strategies according to the client’s brief by studying, and researching relevant information and materials, to achieve marketing targets and business goals.
• Strategise and develop campaigns, and campaign guidelines for clients, and translate that into high-quality engaging and relevant content. 
• Create, track and report on brand insights traffics, engagement, shares, DM’s, conversion rates. 
• Administer all company digital communications accounts ensuring up-to-date content, and relevant. 
• Liaise with the designers to ensure creatives and graphics are on time, and is as per the creative direction, mood boards, and brand strategy. 
• Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions.
• Create special social campaigns on occasions and as per client’s direction and executive, deliver, and measure the success of those campaigns. 
• Develop, manage, and optimize paid advertising campaigns across social platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X, TikTok, etc.).
• Conduct audience research, segmentation, and targeting to maximize ad performance.
• Design and test ad creatives in collaboration with the design/content team.
• Monitor campaign performance daily, adjusting bids, budgets, and targeting strategies.
• Track KPIs such as CTR, CPC, CPM, ROAS, conversions, and lead generation.
• Implement A/B testing and performance experiments to improve results.
• Prepare performance reports with insights and recommendations.
• Stay updated on social platform algorithm changes, ad policies, and best practices.
• Manage ad budgets effectively to ensure maximum ROI.
• Collaborate with the broader marketing team to align paid campaigns with organic strategies, promotions, and business goals.

Qualifications & Experience:

• Proven experience (2–4 years) in managing paid social media advertising campaigns.
• Strong knowledge of Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and similar tools.
• Familiarity with analytics tools (Google Analytics, Meta Insights, etc.).
• Ability to analyze data and translate insights into actionable strategies.
• Strong copywriting and creative brief skills for ads.
• Up-to-date with the latest trends in social media advertising and performance marketing.