Digital Marketing Manager

24 years

3 - 7 Lacs

Posted:16 hours ago| Platform: GlassDoor logo

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Job Type

Part Time

Job Description

Digital Marketing Manager

About Cranes Varsity :

Cranes Varsity is a pioneer Technical Training institute turned EdTech Platform offering Technology educational services for over 24 years. Being a trusted partner of over 5000+ reputed Academia, Corporate & Defence Organizations we have successfully trained 1 Lakh+ engineers and placed 70,000+ engineers. Cranes Varsity offers high-impact hands-on technology training to Graduates, Universities, Working Professionals, and the Corporate & Defence sectors.

Job Title: Digital Marketing – Manager

Position – Digital Marketing – Manager

Department – Digital Marketing

Experience – Minimum 2 Years – 5 years of Edtech/IT/Corporate/Institutions etc

Education –Should have completed Any Degree
BBM, MBA, PGDM, BE, BTECH

  • Planning, creation and execution of digital marketing strategies to boost the product sales for the company.
  • All Ad campaigns strategy, planning, copywriting, execution and optimization.
  • SEO – On page optimization, Off page optimization, Technical SEO.
  • Tools: Google Analytics, Google Search Console, Google Keyword planner, SEMrush etc.
  • SEM – Creating and managing Google Ads search, display, video ad campaigns.
  • SMM – Creating and managing Facebook, Instagram, LinkedIn etc. ad campaigns.
  • Creating and managing Remarketing and Retargeting Campaigns.
  • Branding and Lead generation for sales through ad campaigns.
  • Managing and maintaining online reputation in all social media accounts (Facebook, Instagram, LinkedIn, Quora, Twitter, YouTube etc.).
  • Business development, promotion and branding in all social media accounts.
  • Must have experience in Lead generation for sales through social media ad and Google ads campaigns.
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
  • Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc.
  • Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth.
  • Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.).
  • Work on printed material to supplement online products.
  • Attend product launches and networking events.
  • Designing Landing Pages for online marketing activities.
  • Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc.
  • Designing Html mailers and social media posters for marketing activity.
  • Oversee the online marketing strategy for their organization.

Roles & Responsibilities

  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
  • Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc.
  • Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth.
  • Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.)
  • Work on printed material to supplement online products.
  • Attend product launches and networking events.
  • Designing Landing Pages for online marketing activities.
  • Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc.
  • Designing Html mailers and social media posters for marketing activity.
  • Oversee the online marketing strategy for their organization.
  • Excellent verbal and written communication for writing business emails, website description and blog comments monitoring and handling Discussions (Discuss platform).

Desired Skills and Experience

  • Negotiation Skills
  • Selling to Customer Ne
  • edsMotivation for Sales & Target Oriented
  • Building Relationships

Desired Candidate Profile

  • Strong written, verbal, analytical and presentation skills.
  • Master’s degree/Bachelor’s degree required or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired.
  • 02 Years to 05 years’ experience in a university environment and/or working in development/management organization.
  • Outstanding communication and interpersonal skills: This includes presentation/speaking skills and small group facilitation. Exemplary writing and editing skills are required.
  • Ability to work independently and as part of a team in a fast paced environment.
  • Strong computing skills, including the ability to self-teach in order to gain mastery systems as well as the ability to train others in systems.

For more information: careers@crenessoftware.com, careers@cranesvarsity.com | +91 7406788838

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Cranes Varsity logo
Cranes Varsity

Higher Education

Bangalore Karnataka

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