Digital Marketing Manager

Job Description

Job Title : Manager – Digital Marketing Location: NCR (Delhi/NCR Region) Experience: 3–5 Years Industry Preference: Lifestyle / Fashion / Luxury / Wellness Job Summary: We are looking for a creative and performance-driven Manager – Digital Marketing with extensive 10+ years of experience in the lifestyle segment. The ideal candidate will be well-versed in digital marketing strategy, content planning, performance marketing, social media, and brand building across digital platforms. A passion for lifestyle trends and consumer engagement is essential. Key Responsibilities: Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversions. Manage and grow presence across digital channels including social media, SEO/SEM, email marketing, influencer marketing, and paid media. Collaborate with creative, content, and product teams to plan and execute integrated campaigns. Oversee content planning and execution tailored for lifestyle audiences across platforms like Instagram, Facebook, YouTube, and LinkedIn. Monitor and optimize campaign performance using tools such as Google Analytics, Meta Business Manager, and other analytics platforms. Manage relationships with influencers, agencies, and digital partners to amplify brand reach. Track KPIs, generate insights, and present regular reports to management with actionable recommendations. Stay updated on digital marketing trends, tools, and innovations relevant to the lifestyle domain. Key Requirements: 10+ years of digital marketing experience, preferably in the lifestyle, fashion, beauty, or wellness sectors. Proven experience in managing performance marketing campaigns (Google Ads, Meta Ads, etc.). Strong grasp of SEO, content marketing, and social media strategy. Creative mindset with excellent communication and storytelling skills. Experience with digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Business Suite, Mailchimp, HubSpot). Ability to manage multiple projects and meet deadlines in a fast-paced environment. Bachelor’s degree in Marketing, Communications, or a related field (MBA or digital marketing certification is a plus). Compensation: Competitive salary with performance-based incentives. Show more Show less