Digital Marketing Manager

Position: Digital Marketing Manager
Location: Bengaluru, Karnataka (Hybrid Mode)
Company: CANARES AUTOMATION PVT LTD

About Us

CANARES AUTOMATION PVT LTD is a leading manufacturer of modular aluminum pipes & fittings and conveyor solutions. We specialize in providing high-quality, efficient, and customizable industrial automation products that cater to a wide range of industries.

Role Overview

We are seeking an experienced Digital Marketing Manager to lead our online strategy, strengthen brand positioning, and generate high-quality leads. The ideal candidate should have strong B2B marketing expertise in industrial products, engineering, or manufacturing domains. Knowledge of AI-driven marketing tools and automation will be considered an added advantage.

Key Responsibilities

• Digital Strategy & Branding
• Build and execute digital marketing strategies for aluminum pipes, fittings, and conveyor solutions.
• Enhance brand visibility across digital platforms (website, SEO, social media, PPC, email).
• Lead Generation & Campaigns
• Plan and manage B2B digital campaigns to capture qualified leads.
• Run ads on Google, LinkedIn, and industry portals.
• Track and optimize inquiries from IndiaMART, JustDial, and trade portals.
• Content & Communication
• Develop industry-relevant content: blogs, case studies, technical videos, and product demos.
• Coordinate with design teams for brochures, animations, and presentations.
• Website & SEO
• Maintain and optimize the company website for updated product details, success stories, and project showcases.
• Implement SEO/SEM strategies to rank for industry-specific keywords.
• Market Intelligence
• Monitor digital trends, competitor activities, and emerging technologies in industrial automation.
• Provide insights to sales and product teams for better market positioning.
• Analytics & Reporting
• Use tools like Google Analytics, CRM to measure campaign success.
• Share ROI-driven reports with management.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of experience in B2B digital marketing, preferably for industrial/manufacturing products.
• Expertise in SEO, SEM, Google Ads, LinkedIn Ads, Marketing Automation tools.
• Knowledge of AI-based marketing tools, predictive analytics, and automation is a strong advantage.
• Strong communication and technical content development skills.
• Analytical and result-oriented mindset.

What We Offer

• Hybrid work model – flexibility with both remote and on-site collaboration.
• Opportunity to scale with a fast-growing industrial automation brand.
• Exposure to domestic and international markets.
• Competitive salary with performance-based incentives.
• Innovative work culture that values growth, creativity, and customer success.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund
• Work from home

Work Location: In person