Digital Marketing Manager

Senior Manager – Performance Marketing & Lead Generation

senior individual contributor

Key Responsibilities

1. Performance Marketing & PPC

• Lead 

  Google Ads campaigns (Search, Display, YouTube)

   for high-volume lead generation.
• Optimize campaign structure, bidding strategies, and audience targeting to hit 

  CPL & ROI goals

  .
• Own the full performance funnel – from ad clicks to lead conversion.

2. Meta (Facebook & Instagram) Ads

• Run and scale 

  conversion-led campaigns

   across Meta platforms.
• Execute 

  remarketing, lookalike audiences, and A/B testing

   to maximize reach and conversions.
• Ensure 

  consistent creative testing

   and landing page optimization.

3. WhatsApp & Direct Marketing

• Design and execute 

  WhatsApp Business API campaigns

   for lead nurturing and re-engagement.
• Integrate with lead forms and retargeting to boost response rates.
• Personalize communication to 

  improve conversion velocity

  .

4. Local SEO & Geo-Targeted Marketing

• Optimize 

  Google Business Profiles (GBP/GMB)

   across multiple dealership and service locations.
• Implement 

  hyperlocal SEO and ads

   to drive walk-ins and local leads.
• Track listing performance and continuously improve local visibility.

5. Lead Tracking, Analytics & Reporting

• Track all 

  campaign-generated leads

   via Bitrix24 CRM and analytics tools.
• Own reporting on 

  CPL, CPA, CTR, ROAS, lead quality, and conversion ratios

  .
• Build 

  data dashboards (GA4, Google Data Studio, ad dashboards)

   with actionable insights for management.

Ideal Candidate Profile

• 6–10 years of 

  hands-on digital marketing experience

   with a focus on 

  lead generation & performance marketing

  .
• Proven success in managing 

  large-scale PPC and social ad budgets

   with strong ROI.
• Expertise in 

  Google Ads, Meta Ads, WhatsApp marketing, and local SEO

  .
• Strong analytical skills – able to 

  optimize campaigns in real time

  .
• Self-driven, strategic thinker who can 

  own outcomes independently

  .