Digital Marketing Manager

Role & responsibilities

• Plan and execute all digital marketing activities, including SEO/SEM, email marketing, social media, and display advertising campaigns, hosting Webinars

• Design, build, and maintain our social media presence
  
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  
• Identify trends and insights, and optimize spend and performance based on insights
  
• Brainstorm new and creative growth strategies
  
• Plan, execute, and measure experiments and conversion tests
  
• Collaborate with internal teams to create landing pages and optimize user experience
  
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  
• Instrument conversion points and optimize user funnels
  
• Collaborate with agencies and other vendor partners
  
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Preferred candidate profile

• Proven working experience as a Digital Marketing Manager or similar role

• Must have experience in hosting webinars
  
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  
• Experience in optimizing landing pages and user funnels
  
• Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  
• Working knowledge of ad serving tools (e.g., DART, Atlas)
  
• Experience in setting up and optimizing Google Adwords campaigns
  
• Strong analytical skills and data-driven thinking
  
• Up-to-date with the latest trends and best practices in online marketing and measurement