Canares Engineering Co

Position : Digital Marketing Manager Location : Bengaluru, Karnataka (Hybrid Mode) Company : CANARES AUTOMATION PVT LTD About Us CANARES AUTOMATION PVT LTD is a leading manufacturer of modular aluminum pipes & fittings and conveyor solutions . We specialize in providing high-quality, efficient, and customizable industrial automation products that cater to a wide range of industries. Role Overview We are seeking an experienced Digital Marketing Manager to lead our online strategy, strengthen brand positioning, and generate high-quality leads. The ideal candidate should have strong B2B marketing expertise in industrial products, engineering, or manufacturing domains . Knowledge of AI-driven marketing tools and automation will be considered an added advantage. Key Responsibilities Digital Strategy & Branding Build and execute digital marketing strategies for aluminum pipes, fittings, and conveyor solutions. Enhance brand visibility across digital platforms (website, SEO, social media, PPC, email). Lead Generation & Campaigns Plan and manage B2B digital campaigns to capture qualified leads. Run ads on Google, LinkedIn, and industry portals. Track and optimize inquiries from IndiaMART, JustDial, and trade portals . Content & Communication Develop industry-relevant content: blogs, case studies, technical videos, and product demos. Coordinate with design teams for brochures, animations, and presentations. Website & SEO Maintain and optimize the company website for updated product details, success stories, and project showcases. Implement SEO/SEM strategies to rank for industry-specific keywords. Market Intelligence Monitor digital trends, competitor activities, and emerging technologies in industrial automation. Provide insights to sales and product teams for better market positioning. Analytics & Reporting Use tools like Google Analytics, CRM to measure campaign success. Share ROI-driven reports with management. Qualifications & Skills Bachelor’s degree in Marketing, Business, or related field (MBA preferred). 5+ years of experience in B2B digital marketing , preferably for industrial/manufacturing products. Expertise in SEO, SEM, Google Ads, LinkedIn Ads, Marketing Automation tools . Knowledge of AI-based marketing tools, predictive analytics, and automation is a strong advantage. Strong communication and technical content development skills. Analytical and result-oriented mindset. What We Offer Hybrid work model – flexibility with both remote and on-site collaboration. Opportunity to scale with a fast-growing industrial automation brand . Exposure to domestic and international markets. Competitive salary with performance-based incentives. Innovative work culture that values growth, creativity, and customer success. Job Type: Full-time Pay: ₹35,000.00 - ₹45,000.00 per month Benefits: Cell phone reimbursement Provident Fund Work from home Work Location: In person