Digital Marketing Manager

Create and manage digital campaigns to increase brand awareness and showroom visits (Google Ads, Facebook/Instagram Ads, YouTube, etc.) Drive and manage localised lead generation campaigns (bridal, festive, savings schemes, etc.) Promote offers, collections, and seasonal launches through targeted online marketing Handle daily social media posts with strong visual and video content (Reels, Live Videos, Stories, etc.) Work with photography/design teams to create attractive creatives for digital use Maintain and update the company website and e-commerce sections (if applicable) Track campaign performance using tools like Google Analytics, Meta Business Suite, CRM integrations Coordinate with showroom teams for customer queries and lead follow-up Additional for Manager Level:Plan and execute end-to-end digital marketing strategies Lead festive & bridal campaign planning (Akshaya Tritiya, Diwali, Wedding Season, etc.) Collaborate with influencers, celebrities, and regional media for brand collaborations Manage agency/vendor relationships (photographers, influencers, content creators) Monitor and improve customer journey across all digital touchpoints Allocate budgets and report campaign ROI and engagement KPIs to management Key Skills & ToolsIndustry knowledge of Gold, Diamond, Silver Jewellery Marketing Google Ads, SEO/SEM, YouTube Promotions Meta Ads (Facebook, Instagram), WhatsApp Business Canva, Photoshop, Video Editing Apps (CapCut, InShot preferred) Google Analytics, CRM tools (Zoho, Hubspot – optional) Tamil/Regional Content Handling (if applicable)