Posted:4 weeks ago|
Platform:
On-site
Full Time
Appinventiv is a global product development and digital transformation agency that empowers startups and Fortune companies to bridge the gap between ideas and reality using new-age technology. With over 1500 experts, we design and develop innovative solutions to deliver unparalleled results. Recognized as one of the fastest-growing and most trusted companies, Appinventiv is known for its rich user experience, innovation, and quick delivery track record. Based on our passion for innovation and quality, we have developed over 2000 successful apps, and have a global presence.
Digital Strategy & Execution
● Develop and lead integrated digital marketing strategies (SEO, SEM, social,
email, content, automation) to drive traffic, leads, and conversions.
● Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc.
Performance & Analytics
● Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor
campaign effectiveness.
● Optimize based on data insights to improve ROI, CAC, CLTV, etc.
Cross-functional Collaboration
● Work with product, design, and sales teams to ensure cohesive messaging and
brand consistency.
● Enable sales through lead generation and nurturing campaigns.
Content & Communication
● Oversee marketing content, thought leadership pieces, case studies, landing
● Bachelor’s/Master’s degree in Marketing, Business, or a related field.
● 5–8 years of experience in digital marketing, preferably in a tech or SaaS
environment.
● Strong understanding of digital channels, tools, and metrics.
● Experience crafting go-to-market strategies and launching digital products.
● Excellent communication, analytical, and project management skills.
● Proficiency with tools such as Salesforce, HubSpot, Google Analytics.
● Hands-on with tools like Google Ads, Meta Business Suite, HubSpot,
SEMrush, etc.
● Collaborative and comfortable working in cross-functional teams.
Appinventiv
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