Digital Marketing Manager

Social Media & Performance Marketing Manager

Company: Shahji Ghee (Ahuja Dairy Products – Legacy Brand since 1957)
Location: Pitampura, New Delhi (Hybrid/Onsite preferred)
Experience Required: 3–5 years in Digital Marketing for D2C Brands

About Shahji Ghee

Shahji Ghee, founded in 1957 by Late Shri Arjun Das Ahuja, is a heritage dairy brand known for purity, trust, and tradition. We are on a mission to bring authentic, farm-fresh A2 Ghee to modern Indian households through both online and offline channels. To accelerate our growth, we are building a world-class performance marketing engine and looking for a strategic yet hands-on Social Media & Performance Marketing Manager to own this growth mandate.

Role Overview

As our Social Media & Performance Marketing Manager, you will be responsible for designing, executing, and optimizing digital campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and other performance channels. You will be the architect of Shahji Ghee’s digital growth engine—driving customer acquisition, retention, and revenue growth through data-driven marketing strategies.

This role is ideal for someone who has scaled a D2C brand, understands the intricacies of digital platforms, and thrives in a fast-paced, entrepreneurial environment.

Key ResponsibilitiesPerformance Marketing & Paid Ads

• Strategize, execute, and optimize campaigns across Meta Ads Manager (Facebook, Instagram), Google Ads (Search, Display, Shopping, YouTube), and Instagram Boosting.
• Achieve profitable ROAS (Return on Ad Spend) while scaling spend sustainably.
• Run retargeting, lookalike, and audience segmentation campaigns to maximize conversion.
• Manage end-to-end funnel: ad creatives, copywriting, targeting, bidding, testing, and scaling.
• Monitor and optimize CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), and CTRs.

Creative & Content Collaboration

• Work with internal/external teams to create thumb-stopping ad creatives, reels, shorts, and landing pages.
• A/B test creatives and messaging to identify winning combinations.
• Ensure all campaigns reflect the brand’s heritage, trust, and premium positioning.

Analytics & Reporting

• Own Shahji Ghee’s marketing dashboards—track KPIs daily/weekly/monthly.
• Use Google Analytics, Meta Insights, and other tools to monitor campaign performance.
• Generate actionable insights and present growth reports to management.

SEO & Organic Growth

• Implement on-page and off-page SEO strategies to improve website rankings.
• Optimize blog content, product descriptions, and YouTube SEO for discoverability.
• Build an organic community through consistent engagement across Instagram, Facebook, and YouTube.

Growth Experiments & Scaling

• Identify new channels beyond Meta & Google (e.g., Affiliate marketing, Influencer collaborations, Amazon Ads, LinkedIn Ads) to expand reach.
• Test and scale new ad formats (Reels ads, Shorts ads, Discovery campaigns).
• Develop email & WhatsApp marketing funnels for retention.
• Plan and execute campaigns around festivals, launches, and promotions.

Cross-Functional Collaboration

• Work closely with the eCommerce, operations, and creative team to ensure seamless customer journeys.
• Align marketing efforts with inventory, logistics, and sales goals.

Key Requirements

• 3–5 years of hands-on experience in performance marketing for D2C FMCG / consumer brands.
• Proven track record of achieving high ROAS at scale (please showcase campaigns in portfolio).
• Expertise in Meta Ads Manager, Google Ads, YouTube Ads, SEO, and GA4.
• Strong analytical skills; able to deep-dive into data and extract insights.
• Creative mindset with ability to brief designers and content creators effectively.
• Hunger to build and scale a legacy brand in the digital age.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

What We Offer

• Ownership of Shahji Ghee’s digital growth engine.
• A chance to revive and scale a 65+ year old heritage FMCG brand.
• Competitive fixed salary + performance-based incentives.
• Freedom to experiment and implement growth hacks.
• Opportunity to build and lead a digital marketing team in the future.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person