B2B Sales Manager

Company: Shahji Ghee (Ahuja Dairy Products – Established 1957) Location: Pitampura, New Delhi Experience Required: 2–3 years in B2B FMCG Sales Travel Requirement: Pan-India

About Us

Shahji Ghee is a legacy dairy brand established in 1957 by late Shri Arjun Das Ahuja in Meerut. Known for purity and trust, the brand has been revived with a focus on premium A2 Ghee. We are expanding our footprint in the B2B segment by partnering with organic and premium retail stores, distributors, and private label clients across India.

Role Overview

We are seeking a B2B Sales Manager who will drive business growth by identifying, pursuing, and closing B2B opportunities. The ideal candidate should have strong FMCG sales experience, a proven ability to build distributor networks, and the drive to expand Shahji Ghee’s presence across India.

Key Responsibilities

• Identify, approach, and onboard organic stores and premium retailers, and modern trade outlets for A2 Ghee.

• Generate private label business opportunities by collaborating with large A2 Ghee and organic food brands.

• Develop and manage state-wise distributor networks to expand B2B reach across India.

• Conduct market research to identify new business opportunities and emerging trends in the A2 Ghee / premium dairy category.

• Actively travel across India to meet retailers, distributors, and potential business partners.

• Build and maintain strong relationships with store owners, category managers, and procurement teams.

• Negotiate and close deals while ensuring profitability and timely execution.

• Coordinate with internal operations, logistics, and production teams to ensure smooth order fulfillment.

• Track sales performance, prepare reports, and achieve monthly/quarterly B2B sales targets.

• Represent Shahji Ghee at trade fairs, exhibitions, and industry networking events to enhance brand visibility.

• Provide market feedback to management on competitor activities, pricing, and customer needs.

Key Requirements

• 2–3 years of proven B2B FMCG sales experience (preferably in dairy, organic foods, or premium grocery).

• Strong understanding of B2B distribution channels and retail networks.

• Excellent negotiation, communication, and relationship-building skills.

• Willingness to travel extensively across India.

• Self-motivated, target-driven, and able to work independently.

• Bachelor’s degree in Business, Marketing, or related field preferred.

What We Offer

• Opportunity to be part of a legacy FMCG brand revival story.

• Exposure to India’s fast-growing premium A2 Ghee and organic foods market.

• Performance-linked incentives in addition to fixed salary.

• Growth-oriented role with potential to lead regional/national sales in the future.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Paid sick time
• Paid time off

Work Location: In person