Digital Marketing Manager

Role & responsibilities

• Develop and implement comprehensive

  digital marketing strategies

  to drive online traffic, lead generation, and customer engagement.
• Plan, execute, and optimize campaigns across various channels including

  SEO, SEM, social media, email marketing, content marketing, and paid advertising (Google Ads, Meta Ads, etc.)

  .
• Manage and grow the companys

  social media presence

  (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Oversee the creation of engaging

  content

  (blogs, videos, virtual tours, infographics, and ad creatives) to attract and retain prospects.
• Monitor, analyze, and report campaign performance using tools like

  Google Analytics, Search Console, and CRM dashboards

  .
• Optimize website and landing pages for improved

  conversion rates and user experience (UX/UI)

  .
• Collaborate with the

  sales team

  to align marketing efforts with sales objectives and ensure quality lead generation.
• Manage and coordinate relationships with digital agencies, vendors, and partners.
  
• Stay updated with the latest trends, technologies, and

  best practices in digital marketing

  and real estate marketing strategies.
• Budget planning and ROI tracking for digital marketing campaigns.

Preferred candidate profile

• Bachelors degree in Marketing, Digital Marketing, Business Administration, or a related field (Masters preferred).
  
• Proven experience (5+ years) in

  digital marketing management

  , preferably in the

  real estate sector

  .
• Strong knowledge of

  SEO/SEM, PPC campaigns, Google Ads, Meta Ads, social media advertising, and content strategy

  .
• Hands-on experience with

  CRM tools, analytics platforms, and marketing automation systems

  .
• Exceptional skills in campaign planning, execution, and performance optimization.
  
• Strong analytical, problem-solving, and communication skills.
  
• Creative mindset with attention to detail.
  
• Ability to manage multiple projects and deliver results under deadlines.

Preferred Competencies:

• Knowledge of

  real estate market dynamics

  and buyer behavior.
• Experience in

  branding and positioning luxury and premium real estate projects

  .
• Familiarity with lead generation funnels and

  digital sales strategies

  .
• Strong leadership skills with the ability to manage a digital marketing team.