Digital Marketing Leader

About the Role

Head of Digital Marketing

Key Responsibilities

1. Strategic Leadership

• Define and lead the overall digital marketing strategy aligned with business objectives and growth plans.
• Serve as a thought partner to the executive team, influencing brand positioning and customer acquisition models through digital insights.
• Identify emerging trends, technologies, and innovative practices to future-proof our digital ecosystem.

2. Performance Marketing & Revenue Growth

• Own the strategy and execution of multi-channel performance marketing campaigns (Google, Meta, LinkedIn, etc.) to meet aggressive ROI, CAC, and LTV targets.
• Optimize the entire customer journey—from traffic acquisition to nurturing and conversion—using a full-funnel, data-led approach.

3. SEO, SEM & Content Strategy

• Guide a comprehensive organic growth strategy via technical SEO, content planning, and search engine marketing.
• Partner with content, creative, and brand teams to build a unified voice across blogs, video, email, and web assets.
• Ensure content is not just engaging, but also business-aligned and conversion-optimized.

4. Digital Infrastructure & Website Optimization

• Lead the vision and execution of high-performance digital assets—including UI/UX optimization, mobile-first websites, and CRO initiatives.
• Work closely with design, product, and technology teams to elevate the digital customer experience.

5. Analytics, Automation & Martech

• Build a robust measurement framework through tools like GA4, HubSpot, and heatmapping platforms.
• Translate complex data into clear, actionable insights that inform both tactical campaigns and long-term strategy.
• Leverage AI and marketing automation platforms to scale personalization and operational efficiency.

6. Team Building & Cross-Functional Collaboration

• Hire, mentor, and inspire a high-performance digital marketing team and agency partners.
• Work closely with Sales, Product, Creative, and CX teams to align go-to-market initiatives with broader organizational goals.
• Cultivate a culture of experimentation, innovation, and accountability.

What We’re Looking For

• 10 years of digital marketing experience, including 4+ years in a senior leadership role.
• Proven track record of driving revenue growth and brand engagement through data-led digital campaigns.
• Deep understanding of paid media, SEO/SEM, content marketing, CRM, analytics, and web technologies.
• Exceptional leadership and communication skills with a strong strategic mindset.
• Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
• Experience in real estate marketing is a strong advantage.

Preferred Qualifications

• Certifications in Google Ads, Meta Blueprint, HubSpot, or equivalent.
• Familiarity with AI-powered marketing tools, CDPs, and predictive analytics platforms.
• Prior experience leading digital strategy for a brand in a fast-paced, high-growth environment.

Why This Role?

This is more than a marketing role—this is a growth leadership opportunity. As our Head of Digital Marketing, you’ll play a key role in shaping our brand, scaling our digital capabilities, and driving tangible business results. If you’re a digital leader who thrives on impact, autonomy, and innovation—this is your platform to lead.