Digital Marketing Head

Title: Head of Digital Marketing

Salary : Based on Experience

Contact : 8825809203

Location: [Insert Location]

Employment Type: Full-Time

Job Responsibilities

• Strategy & Leadership
• Define and execute the organization’s digital marketing roadmap.
• Lead, mentor, and grow the digital marketing team.
• Collaborate with cross-functional teams (Sales, Product, Creative, IT, etc.) to align digital campaigns with business goals.
• Digital Campaigns & Performance
• Oversee all digital marketing initiatives across SEO, SEM, social media, email, display advertising, affiliate, influencer marketing, and content marketing.
• Ensure campaigns are optimized for ROI, customer acquisition, and retention.
• Manage brand presence across digital platforms to maintain consistency and engagement.
• Analytics & Optimization
• Define and track key digital marketing KPIs (CAC, CTR, Conversion Rates, ROAS, etc.).
• Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
• Continuously optimize campaigns based on insights and market trends.
• Technology & Innovation
• Stay ahead of digital trends, tools, and best practices.
• Evaluate and implement marketing automation, CRM, and digital tools for efficiency.
• Drive data-driven decision-making and customer segmentation strategies.
• Budget & Vendor Management
• Own and manage the digital marketing budget effectively.
• Collaborate with agencies, freelancers, and external partners for campaign execution.

Key Requirements

• Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 8–12+ years of progressive experience in digital marketing, with at least 3–5 years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies at scale.
• Strong expertise in SEO, SEM, social media, content marketing, marketing automation, and analytics.
• Solid understanding of digital tools: Google Ads, Facebook/Meta Ads, LinkedIn Ads, HubSpot, Salesforce, Google Analytics, etc.
• Excellent leadership, communication, and project management skills.
• Data-driven mindset with a strong grasp of ROI, conversion metrics, and customer journey mapping.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Food provided

Work Location: In person