Digital Marketing Head

Core Responsibilities

• Lead Generation & Revenue-Focused Growth Marketing
• Own and manage the end-to-end digital patient funnel (Awareness → Consultation → Booking → Surgery → Retention).
• Drive OPD/IPD consultations, booking calls & surgery conversions across regions.
• Scale performance marketing across:
• Google Search
• Meta Ads
• YouTube & Programmatic
• Performance Max (PMax)
• WhatsApp campaigns
• Build high-conversion landing pages, microsites, AI-enabled lead capture forms.
• Optimize monthly targets: ROI, ROAS, CPL, Lead Quality, OPD show-up rate & booking conversions.
• AI, CRM & Funnel Automation (LeadSquared)
• Implement & optimize LeadSquared CRM, marketing journeys & auto-dialer workflows.
• Develop AI-based tools including hairline scanner, voice bot & automated WhatsApp funnels.
• Improve P1 (first-contact), P2 (repeat patient), and retention funnels using automation.
• Monitor end-to-end lead lifecycle, agent performance & call recordings.
• Use predictive analytics & lead scoring to improve conversion efficiency.
• SEO, Reputation Management & Organic Growth
• Strategize and execute SEO to rank for India/UK/USA keywords (e.g., “best FUE hair transplant near me”).
• Create medically accurate service pages, blogs & FAQ content (1000+ keywords).
• Improve GMB rankings, local SEO, reviews, ASO (App Store Optimization).
• Develop international landing pages comparing costs (Dubai, Turkey, UK, USA).
• Plan doctor-led videos, patient testimonials, before/after content.
• Team Leadership & Dashboard Management
• Lead and mentor teams: Performance Marketing, Content, Design, SEO, CRM.
• Build daily dashboards for:
• Leads generated
• CPL & CAC
• OPD bookings
• Surgeries
• ROAS
• LTV
• Region-wise performance
• Conduct monthly strategy review with Leadership (COO).
• Coordinate with Hair Transplant Surgeons, Counsellors & Call Center Teams for funnel accuracy.
• Digital Branding & Authority Building
• Build QHT as a trusted medical authority & global hair transplant brand.
• Oversee content strategy across:
• YouTube: Hair science, doctor talks
• Instagram: Before/After, FAQs, reels
• WhatsApp: Drip campaigns, reminders, post-surgery care
• Launch international teleconsultation model and automate full post-surgery journey till Day 180.
  

Preferred Qualifications

• 6–12 years of experience in Digital Marketing / Growth / Performance Marketing.
• Experience in healthcare, aesthetics, or other high-ticket funnel-based industries.
• Hands-on expertise with:
• Google Ads, Meta Ads, YouTube, Programmatic
• LeadSquared CRM automation
• SEO + Content Strategy
• Analytics tools (GA4, Looker Studio, Hotjar, etc.)
• Strong team leadership & ability to scale multi-region funnels.
  

Employment Type

Remote Option

• Fully remote with virtual coordination and weekly review meetings.
  

Hybrid Option

• Physical presence required 2–3 days a week at our clinic office.
• Regular collaboration with surgeons, counsellors & operations team.
  

What We Offer

• Competitive salary & performance-based bonuses.
• Fast-paced, innovative environment in the medical domain.
• Opportunity to build an international digital marketing ecosystem from scratch.
• Leadership-level exposure & strategic ownership.