Digital Marketing Head

Strategy And Leadership

• Develop and execute a 360-degree digital marketing strategy aligned with the company's revenue goals.
• Manage the digital marketing budget, allocating spend across channels to maximize ROAS (Return on Ad Spend).
• Lead, mentor, and review the performance of the internal team (Social Media Manager, Graphic Designers, Content Writers, Performance Marketers, and Influencer Marketing Manager).
  

Performance And Marketplace Marketing

• Direct-to-Consumer (DTC): Oversee paid campaigns on Google (Search, Shopping, YouTube) and Meta (Facebook/Instagram) to drive website traffic and sales.
• Marketplace Marketing: Lead the strategy for E-Commerce Marketplaces (e. g., Amazon, Flipkart). Master listing optimization (SEO), A+ Content, and manage Marketplace Ad Spend (AMS/PLA) to increase visibility and buy-box retention.
• Monitor CAC (Customer Acquisition Cost) and CLTV (Customer Lifetime Value) to ensure sustainable growth.
  

Social Media, Content, And Design

• Own the brand voice. Guide the Content and Design teams to produce high-quality visuals and copy that resonate with our target audience.
• Develop a monthly content calendar that balances educational content, brand storytelling, and product promotion.
• Ensure visual consistency across all touchpoints (Social, Website, Email, Ad Creatives).
  

Influencer And Community Marketing

• Build and manage an Influencer Marketing program. Identify niche influencers, negotiate contracts, and manage campaign execution.
• Track influencer performance beyond "likes, " focusing on coupon usage, affiliate sales, and traffic generation.
  

Requirements

• Experience: 4-6 Years (with 2 Years in a Leadership Role).
• Proven Track Record: Demonstrated success in scaling digital revenue and managing budgets of [Insert Budget Range] monthly.
• Marketplace Expertise: Hands-on experience with Amazon Seller Central, Amazon Ads, or similar marketplace ecosystems is non-negotiable.
• Technical Skills: Deep proficiency in Google Analytics (GA4), Google Ads, Meta Business Manager, and SEO tools (SEMrush/Ahrefs).
• Creative Eye: Ability to critique design and copy to ensure high CTR (Click Through Rate).
• Soft Skills: Strong analytical mindset, goal-oriented, and excellent stakeholder management skills.