Digital Marketing Executive

Key Responsibilities: 1. Assist with Digital Campaigns: Support the creation, implementation, and monitoring of digital marketing campaigns across various channels, including social media, email, and online advertising. 2.Content Creation: Help develop and manage content for websites, blogs, social media platforms, and email newsletters. 3. Social Media Management: Assist in managing and growing our social media presence, including posting content, engaging with followers, and analyzing social media metrics. 4.SEO and SEM: Learn and apply basic SEO techniques to improve website visibility and search engine rankings. Support search engine marketing (SEM) activities, including pay-per-click (PPC) advertising. 5. Data Analysis: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics. Prepare reports and provide insights to optimize future campaigns. 6. Market Research: Conduct research on industry trends, competitor activities, and target audience preferences to inform marketing strategies. 7.Administrative Support: Provide general administrative support to the marketing team, including scheduling meetings, managing marketing materials, and coordinating with external vendors if needed. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).6 Months to 1 year of experience in digital marketing, with a focus on paid media campaigns. Skills: 1.Basic understanding of digital marketing concepts and tools. 2.Familiarity with social media platforms and content management systems (CMS). 3.Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). 4.Strong written and verbal communication skills. 5.Attention to detail and ability to handle multiple tasks simultaneously. 6.Proven experience in managing Google Ads campaigns (Search, Display, YouTube, Shopping) and Meta Ads campaigns (Facebook, Instagram).